{"title":"The influence of the personality traits of webcasters on online games","authors":"Yang-Chu Lin, Yi-Chih Lee, S. Lin","doi":"10.1504/IJECRM.2017.10007750","DOIUrl":null,"url":null,"abstract":"The booming development of the Internet has brought about many notable industries, such as webcasts. The mutual influence between webcasters and game players is important, yet overlooked. This study explored whether or not the personality traits of webcasters and the involvement of online game had any influence on the loyalty and satisfaction of online game players. The results of our questionnaire survey of online game players revealed that the personality traits of webcasters had a significant and positive influence on their loyalty and satisfaction; hence, the involvement of game players influenced their satisfaction and loyalty to the game.","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"11 1","pages":"94"},"PeriodicalIF":0.0000,"publicationDate":"2017-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Electronic Customer Relationship Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/IJECRM.2017.10007750","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 2
Abstract
The booming development of the Internet has brought about many notable industries, such as webcasts. The mutual influence between webcasters and game players is important, yet overlooked. This study explored whether or not the personality traits of webcasters and the involvement of online game had any influence on the loyalty and satisfaction of online game players. The results of our questionnaire survey of online game players revealed that the personality traits of webcasters had a significant and positive influence on their loyalty and satisfaction; hence, the involvement of game players influenced their satisfaction and loyalty to the game.
期刊介绍：
The aim of IJECRM is to provide an international forum and refereed reference in the field of electronic customer relationship management (ECRM). It also addresses the interaction, collaboration, partnership and cooperation between small and medium sized enterprises (SMEs) and larger enterprises in a customer relationship. More innovative analysis and better understanding of the complexity involved in a customer relationship are essential in today''s global businesses. Therefore, manuscripts offering theoretical, conceptual, and practical contributions for ECRM are encouraged. Topics covered include: -Electronic customer relationship management (ECRM) -CRM strategy, marketing, technology and software -Custom marketing and sales management -Customer lifetime value, loyalty, satisfaction, behaviour, databases -Issues for implementing CRM systems/solutions for CRM problems -Tools for capturing customer information, managing/sharing customer data -Partner relationship management, strategic alliances/ partnerships -Business to business market (B2B), business to consumer market (B2C) -Enterprise resource planning (ERP) -Supply chain dynamics and uncertainty, supplier relationship management (SRM) -E-commerce customer relationships on the internet -Supply chain management, channel management, demand chain management -Manufacturing, logistics and information technology/systems -Supplier and distribution networks, international issues -Performance measurement/indicators, research, modelling
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