Pub Date : 2023-01-01DOI: 10.1504/ijecrm.2023.10053869
Minh T. Le
{"title":"Extending the theory of reasoned action to understand fast fashion by younger consumers","authors":"Minh T. Le","doi":"10.1504/ijecrm.2023.10053869","DOIUrl":"https://doi.org/10.1504/ijecrm.2023.10053869","url":null,"abstract":"","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66748426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijecrm.2023.10054185
S. R. Harandi, N. Abdolvand, Mohaddese Arjmand
{"title":"The Impact of Customer Clubs on Lifetime Value of Banking Customers","authors":"S. R. Harandi, N. Abdolvand, Mohaddese Arjmand","doi":"10.1504/ijecrm.2023.10054185","DOIUrl":"https://doi.org/10.1504/ijecrm.2023.10054185","url":null,"abstract":"","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66748438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijecrm.2023.10055527
V. Misra, Sunita Dwivedi
{"title":"The study of predictors of online advertising influencing the web-based purchase intention of young consumers","authors":"V. Misra, Sunita Dwivedi","doi":"10.1504/ijecrm.2023.10055527","DOIUrl":"https://doi.org/10.1504/ijecrm.2023.10055527","url":null,"abstract":"","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66749047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijecrm.2023.10059220
Pushpender Kumar, Anupreet Kaur Mokha
{"title":"Linking Electronic Customer Relationship Management (E-CRM) and Customer loyalty through Serial Mediation of Customer Experience and Customer Satisfaction","authors":"Pushpender Kumar, Anupreet Kaur Mokha","doi":"10.1504/ijecrm.2023.10059220","DOIUrl":"https://doi.org/10.1504/ijecrm.2023.10059220","url":null,"abstract":"","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135556218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijecrm.2023.10055526
V. Sharma, Himanshu Mahobia, H. Kumar
{"title":"Enablers to intensify OTT streaming services among consumers: A study using TISM-MICMAC approach","authors":"V. Sharma, Himanshu Mahobia, H. Kumar","doi":"10.1504/ijecrm.2023.10055526","DOIUrl":"https://doi.org/10.1504/ijecrm.2023.10055526","url":null,"abstract":"","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66748487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijecrm.2023.10052931
Rana Muhammad Sohail Jafar, Farrah Arif, W. Abdul, Wasim Ahmad, N. Fatima
{"title":"Exploring the Linkage between Service Quality and Customer Satisfaction in the Chinese Air Industry during the COVID-19 Pandemic","authors":"Rana Muhammad Sohail Jafar, Farrah Arif, W. Abdul, Wasim Ahmad, N. Fatima","doi":"10.1504/ijecrm.2023.10052931","DOIUrl":"https://doi.org/10.1504/ijecrm.2023.10052931","url":null,"abstract":"","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66748417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijecrm.2022.10044756
Nusser A. Raajpoot, J. Ford, Ran Liu
{"title":"Theoretical Investigation of the Antecedent Role of Review Valence in Building Electronic Customer Relationships","authors":"Nusser A. Raajpoot, J. Ford, Ran Liu","doi":"10.1504/ijecrm.2022.10044756","DOIUrl":"https://doi.org/10.1504/ijecrm.2022.10044756","url":null,"abstract":"","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66748588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijecrm.2022.124073
Hamidullah Hamidy, D. Walker, J. H. Claver
{"title":"Determinants of customer satisfaction in Kabul: evidence from the restaurant industry","authors":"Hamidullah Hamidy, D. Walker, J. H. Claver","doi":"10.1504/ijecrm.2022.124073","DOIUrl":"https://doi.org/10.1504/ijecrm.2022.124073","url":null,"abstract":"","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66748364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijecrm.2022.124098
Catarina Araújo, Rui Gonçalves, R. Costa, Á. Dias, L. Pereira
: Artificial intelligence (AI) is present in many business areas, the marketing of the fashion industry being one of them. In this sense, AI becomes relevant for firms, helping to acquire better consumer data and to stand out from the competition by offering personalised, rich, and unique experiences. This study seeks to understand the current state of interaction that consumers have with AI during the digital customer journey (CJ), in the fashion industry. This research focused on the fashion industry and addresses the following AI technologies: recommendation systems, chatbots and virtual testers. These
{"title":"Artificial intelligence in the digital customer journey","authors":"Catarina Araújo, Rui Gonçalves, R. Costa, Á. Dias, L. Pereira","doi":"10.1504/ijecrm.2022.124098","DOIUrl":"https://doi.org/10.1504/ijecrm.2022.124098","url":null,"abstract":": Artificial intelligence (AI) is present in many business areas, the marketing of the fashion industry being one of them. In this sense, AI becomes relevant for firms, helping to acquire better consumer data and to stand out from the competition by offering personalised, rich, and unique experiences. This study seeks to understand the current state of interaction that consumers have with AI during the digital customer journey (CJ), in the fashion industry. This research focused on the fashion industry and addresses the following AI technologies: recommendation systems, chatbots and virtual testers. These","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66748406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijecrm.2022.10051050
Mohammad Mahdi Pourpasha, M. Taghipourian, Reza Yazdani, S. S. Hosseini
{"title":"A Study of The Key Drivers of Brand Strengthening in E-Tourism Business: Ranking with ISM Approach","authors":"Mohammad Mahdi Pourpasha, M. Taghipourian, Reza Yazdani, S. S. Hosseini","doi":"10.1504/ijecrm.2022.10051050","DOIUrl":"https://doi.org/10.1504/ijecrm.2022.10051050","url":null,"abstract":"","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66748351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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