{"title":"Marketers as Appropriate Marital Partners: Historical Perspectives and Future Prospects","authors":"L. Godwin","doi":"10.1177/02761467231187299","DOIUrl":null,"url":null,"abstract":"This paper considers the current value of three reflective papers published in the Journal of Marketing by Richard N. Farmer in 1967, 1977, and 1987. Farmer examined the global impact of marketing on war, peace, healthcare, education, and societal well-being. Through the utilization of a stylistic homage, Farmer's perspectives on marketing are reviewed and re-examined. For better or for worse, current societal (and marital) implications are discussed.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":" ","pages":""},"PeriodicalIF":3.7000,"publicationDate":"2023-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Macromarketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/02761467231187299","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This paper considers the current value of three reflective papers published in the Journal of Marketing by Richard N. Farmer in 1967, 1977, and 1987. Farmer examined the global impact of marketing on war, peace, healthcare, education, and societal well-being. Through the utilization of a stylistic homage, Farmer's perspectives on marketing are reviewed and re-examined. For better or for worse, current societal (and marital) implications are discussed.
期刊介绍：
The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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