Innovation in the creative industries: Linking the founder's creative and business orientation to innovation outcomes

IF 3.7 3区 管理学 Q2 MANAGEMENT Creativity and Innovation Management Pub Date : 2023-04-10 DOI:10.1111/caim.12554
Florian Koch, Max Hoellen, Elmar D. Konrad, Alexander Kock
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引用次数: 1

Abstract

Creative industries contain paradoxes because conflicting tensions arise between the market and the arts. Entrepreneurs need to find and maintain a balance between those two sides to create innovation. This study tests the interaction between business and creative orientations of a founder in their influence on innovation in the context of creative entrepreneurial firms and provides recommendations for how creative agents can leverage and manage their innovations based on their creative visions. Determinants on the individual level, such as the founder's creative or business orientations, have a lasting impact on the practices and process of their venture. To trace the imprinting influence of the founder's orientation on innovation, the empirical setting is a time-lagged study of German firm owners in the cultural and creative industries surveyed 5 years apart. The results show a significant relationship between creative orientation and innovation, whereas business orientation does not significantly relate to innovation. However, creative and business orientations reveal a negative interaction effect. This study contributes empirical evidence to the paradox theory and the interaction between the opposite poles. Our findings provide valuable insights about the relevance of creative orientation and its visionary impact on the firms' innovation process. Furthermore, the results shed new light on the tension between art and the market, as different compositions of the two orientation poles seem to have a varying impact on the degree of innovation. Thus, the study reveals the complexity of creative entrepreneurship and provides managerial guidance for other knowledge-based industries.

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创意产业的创新:将创始人的创意和商业导向与创新成果联系起来
创意产业包含悖论,因为市场和艺术之间产生了矛盾的紧张关系。企业家需要在这两者之间找到并保持平衡,以创造创新。本研究在创意型创业公司的背景下,测试了创始人的商业和创意取向对创新的影响之间的相互作用,并为创意代理人如何根据他们的创意愿景利用和管理他们的创新提供了建议。个人层面的决定因素,如创始人的创意或商业方向,对他们的创业实践和过程有着持久的影响。为了追踪创始人取向对创新的影响,实证设置是对德国文化创意产业企业所有者的时间滞后研究,间隔5年进行调查。结果表明,创意导向与创新之间存在显著的相关关系,而业务导向与创新之间的关系不显著。然而,创意取向和商业取向表现出负交互作用。本研究为悖论理论和两极之间的相互作用提供了实证证据。我们的研究结果为创新导向的相关性及其对公司创新过程的前瞻性影响提供了有价值的见解。此外,研究结果揭示了艺术与市场之间的紧张关系,因为两个方向的不同组成似乎对创新程度有不同的影响。从而揭示了创新创业的复杂性,为其他知识型产业提供了管理指导。
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来源期刊
CiteScore
7.70
自引率
11.40%
发文量
57
期刊介绍: Creativity and Innovation Management bridges the gap between the theory and practice of organizing imagination and innovation. The journal''s central consideration is how to challenge and facilitate creative potential, and how then to embed this into results-oriented innovative business development. The creativity of individuals, coupled with structured and well-managed innovation projects, creates a sound base from which organizations may operate effectively within their inter-organizational and societal environment. Today, successful operations must go hand in hand with the ability to anticipate future opportunities. Therefore, a cultural focus and inspiring leadership are as crucial to an organization''s success as efficient structural arrangements and support facilities. This is reflected in the journal''s contents: -Leadership for creativity and innovation; the behavioural side of innovation management. -Organizational structures and processes to support creativity and innovation; interconnecting creative and innovative processes. -Creativity, motivation, work environment/creative climate and organizational behaviour, creative and innovative entrepreneurship. -Deliberate development of creative and innovative skills including the use of a variety of tools such as TRIZ or CPS. -Creative professions and personalities; creative products; the relationship between creativity and humour; arts and amp; humanities side of creativity.
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