{"title":"Optimising Nudges in Public Space: Identifying and Tackling Barriers to Design and Implementation","authors":"Koen Bandsma, Ward Rauws, G. de Roo","doi":"10.1080/14649357.2021.1962957","DOIUrl":null,"url":null,"abstract":"ABSTRACT This paper explores how applying psychological and cognitive theories in nudge design can increase the effectiveness of nudging in public space. Nudges are those policy instruments that alter human behaviour by exploiting cognitive biases/heuristics, without limiting the choice set. Based on interviews with Dutch urban planners, barriers in applying such behavioural theories are identified. These barriers relate both to urban planners’ inexperience with nudging and to the organisational and societal context in which nudges are designed. A design framework is presented to optimise the design of nudges by helping planners to identify when and where nudging is feasible.","PeriodicalId":47693,"journal":{"name":"Planning Theory & Practice","volume":"22 1","pages":"556 - 571"},"PeriodicalIF":3.4000,"publicationDate":"2021-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Planning Theory & Practice","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.1080/14649357.2021.1962957","RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"REGIONAL & URBAN PLANNING","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT This paper explores how applying psychological and cognitive theories in nudge design can increase the effectiveness of nudging in public space. Nudges are those policy instruments that alter human behaviour by exploiting cognitive biases/heuristics, without limiting the choice set. Based on interviews with Dutch urban planners, barriers in applying such behavioural theories are identified. These barriers relate both to urban planners’ inexperience with nudging and to the organisational and societal context in which nudges are designed. A design framework is presented to optimise the design of nudges by helping planners to identify when and where nudging is feasible.
期刊介绍：
Planning Theory & Practice provides an international focus for the development of theory and practice in spatial planning and a forum to promote the policy dimensions of space and place. Published four times a year in conjunction with the Royal Town Planning Institute, London, it publishes original articles and review papers from both academics and practitioners with the aim of encouraging more effective, two-way communication between theory and practice. The Editors invite robustly researched papers which raise issues at the leading edge of planning theory and practice, and welcome papers on controversial subjects. Contributors in the early stages of their academic careers are encouraged, as are rejoinders to items previously published.
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