Counter-discourse production in social media: A feminist CDA of a Weibo post

IF 2.1 2区 文学 Q2 COMMUNICATION Discourse & Communication Pub Date : 2023-01-27 DOI:10.1177/17504813221150187
Qiongzi Wang, Huhua Ouyang
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Abstract

This article looks at the mechanism of counter-discourse production as a form of feminist digital activism in China. Taking the case of a Weibo post as an illustrative example, it explores how the counter-discourses against gender asymmetry are created, what accounts for the maintenance and dissemination of the counter-discourses, how the counter-discourses become part of the online discursive activism with online and offline effects, and what inspirations the ecology of such counter-discourse formation has for future feminist digital activism. Applying feminist critical discourse analysis (CDA) with linguistic and textual analysis, it seeks to reveal that, with linguistic device of satire, a Weibo post generated a counterpublic that challenges the dominant patriarchal discourse by exposing the hidden nature of its rhetoric and making visible what used to be taken for granted. It further demonstrates that, by utilizing the digital tool of screenshot and media mechanism of hashtag, the counterpublic produced and disseminated counter-discourses that generated, on top of conscious-raising, the will and agency to spread feminist thinking to compete with the dominant gender discourse and promote activism aimed at changing the status quo.
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社交媒体中的反话语生产:一篇微博帖子的女权主义CDA
本文着眼于反话语生产的机制,作为中国女权主义数字行动主义的一种形式。以一条微博为例,探讨了反对性别不对称的反话语是如何产生的,反话语的维持和传播的原因是什么,反话语是如何成为具有线上和线下影响的网络话语行动主义的一部分,以及这种反话语形成的生态对未来女权主义数字行动主义的启示。本文将女性主义批评话语分析(CDA)与语言和文本分析相结合,试图揭示,通过讽刺的语言手段,微博帖子通过揭露其修辞的隐藏性,并将过去被视为理所当然的东西呈现出来,从而产生了挑战占主导地位的父权话语的反公众。进一步表明,反公众利用截图这一数字工具和标签这一媒介机制,生产和传播反话语,在提高意识的基础上,产生传播女权主义思想的意志和能动性,与主流性别话语竞争,推动旨在改变现状的行动主义。
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来源期刊
Discourse & Communication
Discourse & Communication COMMUNICATION-
CiteScore
3.30
自引率
5.30%
发文量
41
期刊介绍: Discourse & Communication is an international, peer-reviewed journal that publishes articles that pay specific attention to the qualitative, discourse analytical approach to issues in communication research. Besides the classical social scientific methods in communication research, such as content analysis and frame analysis, a more explicit study of the structures of discourse (text, talk, images or multimedia messages) allows unprecedented empirical insights into the many phenomena of communication. Since contemporary discourse study is not limited to the account of "texts" or "conversation" alone, but has extended its field to the study of the cognitive, interactional, social, cultural.
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