Wiesner, K.A. (2021) Professionelles Standort- und Destinationsmanagement: Instrumentarien und Praxisbeispiele für erfolgreiches Place-Management und –Marketing. Berlin: Erich Schmidt Verlag. ISBN: 978-3-503-19562-6, 2021, 244 pp.
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Abstract
This book addresses the increasing global competition among both business locations and destinations for attractive businesses and investors, infrastructure, funding and humans in the role of visitors, residents or workers. It focuses on the place management approach – the integration of location and destination management – which has seen a tremendous growth in significance over the past years. The book includes recent developments in the context of digitization or the COVID-19 pandemic. It is organized in seven parts, moving from general definitions to normative, strategic and operative place management and marketing and concluding with seven case studies.
期刊介绍：
The European Journal of Tourism Research is an open access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited.
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