{"title":"Visual attention attraction and tourism review helpfulness – a new enhancing mechanism with profile pictures","authors":"Hui Li, Chunlin Li, Sai Liang, Jingjing Yang","doi":"10.1080/10941665.2023.2174036","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study explores the mechanism of visual attention attraction effect of profile pictures on the review helpfulness. Firstly, it proposes two detailed influence mechanisms of visual attention in the tourism context to sharpen the theory of selective exposure and visual selective attention. Secondly, it identifies a new factor influencing the helpfulness of tourism reviews. Thirdly, this research presents insights regarding the heterogeneous impact of different profile pictures. The findings of this study provide an effective method to make the reviews more attractive and helpful. Our research provides implications for various groups in the tourism industry.","PeriodicalId":47998,"journal":{"name":"Asia Pacific Journal of Tourism Research","volume":"27 1","pages":"1264 - 1285"},"PeriodicalIF":4.3000,"publicationDate":"2022-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia Pacific Journal of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10941665.2023.2174036","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT This study explores the mechanism of visual attention attraction effect of profile pictures on the review helpfulness. Firstly, it proposes two detailed influence mechanisms of visual attention in the tourism context to sharpen the theory of selective exposure and visual selective attention. Secondly, it identifies a new factor influencing the helpfulness of tourism reviews. Thirdly, this research presents insights regarding the heterogeneous impact of different profile pictures. The findings of this study provide an effective method to make the reviews more attractive and helpful. Our research provides implications for various groups in the tourism industry.
期刊介绍：
Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.
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