{"title":"The economic drivers of media clusters","authors":"Marlen Komorowski, M. Fodor","doi":"10.1386/MACP_00031_1","DOIUrl":null,"url":null,"abstract":"There is no consensus in the literature about how successful media clusters can be developed. Using insights from workshops and survey data, this study develops and tests a new model that explains why media activities agglomerate at certain places. The model consists of four economic drivers: urbanization, localization, agglomeration and perception economies. The findings emphasize that a one-size-fits-all policy regarding media cluster development is best avoided, due to the high levels of heterogeneity in the conditions for success.","PeriodicalId":44504,"journal":{"name":"International Journal of Media & Cultural Politics","volume":"1 1","pages":""},"PeriodicalIF":0.2000,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Media & Cultural Politics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1386/MACP_00031_1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 2
Abstract
There is no consensus in the literature about how successful media clusters can be developed. Using insights from workshops and survey data, this study develops and tests a new model that explains why media activities agglomerate at certain places. The model consists of four economic drivers: urbanization, localization, agglomeration and perception economies. The findings emphasize that a one-size-fits-all policy regarding media cluster development is best avoided, due to the high levels of heterogeneity in the conditions for success.
期刊介绍：
The International Journal of Media and Cultural Politics (MCP) is a peer-reviewed journal aiming at analysing social and cultural communication processes with an interdisciplinary approach. MCP pays attention to contemporary issues striving to encourage academic responses to pressing world events, offering policy-oriented thinking. The content focus is critical, in-depth analysis and engaged research of the intersections of communication and media studies, sociology, politics, economics, and cultural studies with the aim of keeping academic analysis in dialogue with the practical world of communications, culture and politics. The journal publishes theoretical and empirical contributions from a wide and diverse community of researchers, and from any methodological and epistemological approach.
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