The evolution of journalists´ style in the cinema in Spain: From the Historias de la radio to Spotlight

Alfonso de la Quintana García
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Abstract

ABSTRACT The cinema is a fashion promoter that has always influenced journalists’ stereotypes. From their clothes, hairstyles, gestures and even the way of speaking. It has been an essential instrument for studying the aesthetic movements through the different eras in history. It also turned the journalist into an opinion leader and, hereinafter, those journalists would influence in their audience by creating style icons through movies and promoting items of clothing. In order to analyse the evolution of cinema fashion in Spain, two representative films of the journalistic profession have been analysed for their screen share acceptance, but very different in time, space and form in order to try to cover all possible characteristics. By means of a comparative study, the similarities, differences and fashion pattern are analysed and summarised. The most important conclusion is that fashion is a cross-cuing phenomenon that is used to denounce injustice in each of the films. Fashion is not only the costume, it is the way of speaking in the script, the furniture, the place filmed and sometime even the problems that are denounced. Fashion has social effects. Finally, a small, very limited simple is made with a series of in-depth interviews with three journalists in relevant positions, with more than ten years of seniority working in the world fashion.
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西班牙电影记者风格的演变:从广播史到聚光灯
摘要电影是时尚的推动者,它一直影响着记者的刻板印象。从他们的衣服、发型、手势甚至说话方式。它一直是研究历史上不同时代美学运动的重要工具。它还将记者变成了一名舆论领袖,在下文中,这些记者将通过电影创造时尚偶像和宣传服装来影响观众。为了分析西班牙电影时尚的演变,分析了两部具有代表性的新闻界电影的银幕份额接受度,但在时间、空间和形式上都非常不同,以试图涵盖所有可能的特征。通过比较研究的方法,对其异同和时尚模式进行了分析和总结。最重要的结论是,时尚是一种交叉现象,在每一部电影中都被用来谴责不公正。时尚不仅仅是服装,它还是剧本中的说话方式、家具、拍摄地点,有时甚至是被谴责的问题。时尚具有社会效应。最后,通过对三位在世界时尚界工作了十多年的资深记者的一系列深入采访,做了一个非常有限的小简单。
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来源期刊
CiteScore
6.90
自引率
31.60%
发文量
34
期刊介绍: The Journal of Global Fashion Marketing is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that significantly contribute to the overall advancement of marketing theory, research, and practice in fashion, design, and culture. JGFM endeavors to be a “global bridge” connecting marketing scholars and practitioners in fashion, design, and culture throughout the world. We publish high-quality scholarly articles on marketing written by contributors representing the leading academic authors. As we state on the cover of every issue, our positioning statement, our value added to the marketing scholar readership, is truly to “Bridge Fashion and Marketing” 1. Monitor and analyze global fashion marketing trends. 2. Generate and integrate new ideas and theories related to fashion, luxury, and culture marketing theory and practice. 3. Apply new research methods and techniques in fashion, luxury, and culture marketing. 4. Explore and disseminate cutting edge fashion marketing practices. JGFM welcomes manuscripts that provide fresh, innovative insight to any topic in the field of fashion, luxury, and culture marketing. Both conceptual and empirical works are valued, so long as the manuscript addresses substantive issues in marketing.
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