Pub Date : 2024-09-03DOI: 10.1080/20932685.2024.2388035
Minjung Cho, Eunju Ko, Charles R. Taylor
Luxury brand managers are paying attention to utilizing non-fungible tokens (NFTs) as promotional tools, yet there has been limited study on the topic. To help address this gap, this study explores...
{"title":"The use of non-fungible tokens (NFTs) as promotional devices to build brands: An application of lovemark theory","authors":"Minjung Cho, Eunju Ko, Charles R. Taylor","doi":"10.1080/20932685.2024.2388035","DOIUrl":"https://doi.org/10.1080/20932685.2024.2388035","url":null,"abstract":"Luxury brand managers are paying attention to utilizing non-fungible tokens (NFTs) as promotional tools, yet there has been limited study on the topic. To help address this gap, this study explores...","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142264516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-01DOI: 10.1080/20932685.2024.2361884
Clare D’Souza, Winnie Wong, Nicole El Haber, Anne Renée Brouwer, Outi Niininen
Given the rapid growth of online buying, there seems to be a significant gap in understanding how consumers derive satisfaction from their past online fashion purchases, particularly in the absence...
{"title":"Online impulse purchases versus planned purchases and the role of visual attributes","authors":"Clare D’Souza, Winnie Wong, Nicole El Haber, Anne Renée Brouwer, Outi Niininen","doi":"10.1080/20932685.2024.2361884","DOIUrl":"https://doi.org/10.1080/20932685.2024.2361884","url":null,"abstract":"Given the rapid growth of online buying, there seems to be a significant gap in understanding how consumers derive satisfaction from their past online fashion purchases, particularly in the absence...","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141935370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-13DOI: 10.1080/20932685.2024.2339236
Marta Blazquez
ABSTRACT In recent years, Metaverse has become one of the most popular buzzwords in digital transformation and marketing. The concept of the metaverse refers to a new paradigm for how we use and interact with digital technologies within an immersive virtual environment. Digital sustainability relates to the use of digital tools to communicate sustainability and promote sustainable behaviours. This conceptual paper explores the concept of digital sustainability and investigates metaverse marketing practices within the realm of digital sustainability, specifically the use of the metaverse as a communication channel to communicate sustainability in fashion in an appealing and consistent way. The study contributes to the expanding body of research on the intersection of fashion and sustainability – more specifically digital sustainability – with a specific focus on the potential challenges and opportunities that the metaverse could bring, offering valuable managerial insights for fashion brands and an agenda for future research.
{"title":"The Metaverse and its potential for digital sustainability in fashion","authors":"Marta Blazquez","doi":"10.1080/20932685.2024.2339236","DOIUrl":"https://doi.org/10.1080/20932685.2024.2339236","url":null,"abstract":"ABSTRACT In recent years, Metaverse has become one of the most popular buzzwords in digital transformation and marketing. The concept of the metaverse refers to a new paradigm for how we use and interact with digital technologies within an immersive virtual environment. Digital sustainability relates to the use of digital tools to communicate sustainability and promote sustainable behaviours. This conceptual paper explores the concept of digital sustainability and investigates metaverse marketing practices within the realm of digital sustainability, specifically the use of the metaverse as a communication channel to communicate sustainability in fashion in an appealing and consistent way. The study contributes to the expanding body of research on the intersection of fashion and sustainability – more specifically digital sustainability – with a specific focus on the potential challenges and opportunities that the metaverse could bring, offering valuable managerial insights for fashion brands and an agenda for future research.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141346489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-28DOI: 10.1080/20932685.2024.2346841
Zahirah Zainol, Nurhafihz Noor, Ashley Tong
With the rise in luxury marketing and the opening of Halal markets, luxury brands have begun to penetrate the lives of Muslim consumers. This has been accelerated particularly with the growing serv...
{"title":"Faithful and luxurious: Mediating halal with luxury through self-congruity","authors":"Zahirah Zainol, Nurhafihz Noor, Ashley Tong","doi":"10.1080/20932685.2024.2346841","DOIUrl":"https://doi.org/10.1080/20932685.2024.2346841","url":null,"abstract":"With the rise in luxury marketing and the opening of Halal markets, luxury brands have begun to penetrate the lives of Muslim consumers. This has been accelerated particularly with the growing serv...","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141166222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-28DOI: 10.1080/20932685.2024.2346845
Tien Minh Dinh, Que Chi Le Hoang, Hai Dang Vu Hoang, Thi Khanh Linh Lao, Thi Huyen Trang Pham
In today’s global landscape, sustainability emerges as a paramount concern for both individuals and businesses worldwide, including Vietnam. Vietdata reports that luxury distribution and trading en...
{"title":"Do luxury brands have to trade off for sustainability?","authors":"Tien Minh Dinh, Que Chi Le Hoang, Hai Dang Vu Hoang, Thi Khanh Linh Lao, Thi Huyen Trang Pham","doi":"10.1080/20932685.2024.2346845","DOIUrl":"https://doi.org/10.1080/20932685.2024.2346845","url":null,"abstract":"In today’s global landscape, sustainability emerges as a paramount concern for both individuals and businesses worldwide, including Vietnam. Vietdata reports that luxury distribution and trading en...","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141166224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-13DOI: 10.1080/20932685.2024.2339230
Jihyun Kim-Vick, Eunjoo Cho
{"title":"Gen Z consumers’ intention to adopt online collaborative consumption of second-hand luxury fashion goods","authors":"Jihyun Kim-Vick, Eunjoo Cho","doi":"10.1080/20932685.2024.2339230","DOIUrl":"https://doi.org/10.1080/20932685.2024.2339230","url":null,"abstract":"","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140983783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-09DOI: 10.1080/20932685.2024.2317796
Sophia Boyer, Ziyou Jiang, Jewon Lyu
Generation Z consumers are interested in sustainability issues, but they often perceive sustainable fashion as expensive, unfashionable, and inaccessible. Previous studies suggest that secondhand f...
Z 世代消费者对可持续发展问题很感兴趣，但他们往往认为可持续时尚昂贵、不时髦、难以接触到。以往的研究表明，二手时装的价格与可持续时装的价格相差甚远。
{"title":"Sustainable style without stigma: Can norms and social reassurance influence secondhand fashion recommendation behavior among Gen Z?","authors":"Sophia Boyer, Ziyou Jiang, Jewon Lyu","doi":"10.1080/20932685.2024.2317796","DOIUrl":"https://doi.org/10.1080/20932685.2024.2317796","url":null,"abstract":"Generation Z consumers are interested in sustainability issues, but they often perceive sustainable fashion as expensive, unfashionable, and inaccessible. Previous studies suggest that secondhand f...","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140589226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-05DOI: 10.1080/20932685.2024.2331518
Patricia SanMiguel, Teresa Sádaba, Narmin Sayeed
Since the early developments of Web3 and the Metaverse, the fashion industry has been actively launching initiatives, especially through gamification, Non-Fungible Tokens (NFTs) and shopping experi...
{"title":"Fashion brands in the metaverse: Achievements from a marketing perspective","authors":"Patricia SanMiguel, Teresa Sádaba, Narmin Sayeed","doi":"10.1080/20932685.2024.2331518","DOIUrl":"https://doi.org/10.1080/20932685.2024.2331518","url":null,"abstract":"Since the early developments of Web3 and the Metaverse, the fashion industry has been actively launching initiatives, especially through gamification, Non-Fungible Tokens (NFTs) and shopping experi...","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140589434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-15DOI: 10.1080/20932685.2023.2293290
Raffaele Donvito, Diletta Acuti, Sanga Song
The metaverse is transforming the fashion industry, offering novel consumer experiences and inventive prospects for businesses. This special issue delves into consumer behavior, business strategies...
{"title":"Fashion and the metaverse: Implications for consumers and firms","authors":"Raffaele Donvito, Diletta Acuti, Sanga Song","doi":"10.1080/20932685.2023.2293290","DOIUrl":"https://doi.org/10.1080/20932685.2023.2293290","url":null,"abstract":"The metaverse is transforming the fashion industry, offering novel consumer experiences and inventive prospects for businesses. This special issue delves into consumer behavior, business strategies...","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139496385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-17DOI: 10.1080/20932685.2023.2270587
Giorgia Profumo, Ginevra Testa, Milena Viassone, Kamel Ben Youssef
The metaverse presents increasing potential for fashion companies. However, given its rapid evolution, a clear understanding of the role and scope of the metaverse and its implications for brands i...
{"title":"Metaverse and the fashion industry: A systematic literature review","authors":"Giorgia Profumo, Ginevra Testa, Milena Viassone, Kamel Ben Youssef","doi":"10.1080/20932685.2023.2270587","DOIUrl":"https://doi.org/10.1080/20932685.2023.2270587","url":null,"abstract":"The metaverse presents increasing potential for fashion companies. However, given its rapid evolution, a clear understanding of the role and scope of the metaverse and its implications for brands i...","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2023-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138531851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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