Determinants and Consequences of YouTube Advertising Value

IF 0.4 Q4 COMMUNICATION International Journal of Marketing Communication and New Media Pub Date : 2022-07-08 DOI:10.54663/2182-9306.2022.v10.n18.50-70

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YouTube广告价值的决定因素和后果

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International Journal of Marketing Communication and New Media COMMUNICATION-

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