The Anxious Unwary, Prudent Risk-Averse, and Consciously Confident – Financial Goals, Competencies and Strategies of Young People Studying in Higher Education

Q3 Business, Management and Accounting Services Marketing Quarterly Pub Date : 2021-10-27 DOI:10.1080/15332969.2021.1994177
Erzsébet Németh, Boglárka Deák-Zsótér
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引用次数: 1

Abstract

Abstract Our research examines the financial goals, knowledge, self-esteem, attitudes and strategies of young people studying in Hungarian higher education (N = 2557) by classifying youngsters into three groups. Anxious unwary: they are characterized by both living for the day and anxiety, they choose external control strategies, (advantageous marriage, wealthy family). Prudent risk-averse: who are thoughtful, frugal, avoid taking risks. They choose an internal control strategy: budgeting and hard work. Consciously confident: their knowledge and skills are outstanding, their confidence is realistic. They are entrepreneurial and risk-taking choosing long-term, internal control strategies to achieve their financial goals that help them grow their income. GRAPHICAL ABSTRACT
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焦虑不安、谨慎避险和有意识自信——高等教育青年的财务目标、能力和策略
摘要我们的研究考察了在匈牙利高等教育中学习的年轻人的经济目标、知识、自尊、态度和策略(N = 2557),将青少年分为三组。焦虑不谨慎:他们既有安居乐业的特点,又有焦虑,他们选择外部控制策略,(有利的婚姻,富裕的家庭)。谨慎的风险规避者:深思熟虑、节俭、避免冒险的人。他们选择了一种内部控制策略:预算和努力工作。自觉自信:他们的知识和技能出众,他们的自信是现实的。他们是企业家,敢于冒险,选择长期的内部控制策略来实现他们的财务目标,帮助他们增加收入。图形摘要
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来源期刊
Services Marketing Quarterly
Services Marketing Quarterly Business, Management and Accounting-Business, Management and Accounting (miscellaneous)
CiteScore
2.40
自引率
0.00%
发文量
6
期刊介绍: Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of industries that constitute the service sector of economies. The journal presents both theoretical and empirical articles including experimental and pilot studies addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services. Areas of emphasis include: Service characteristics changes. Servicescape impacts. Service delivery impacts. Services impact on organizational image. Digital service environments and impacts. Evolution of services over time and by industry. Contributions are encouraged which include analysis of existing practice, methods and programs; application of new ideas and methods; and research on various aspects of services marketing. Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and/or practice. Services Marketing Quarterly also welcome proposals for special issues.
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