Pub Date : 2024-07-26DOI: 10.1080/15332969.2024.2383048
Lina Xiong, Ceridwyn King, James Du, Enrique Murillo
{"title":"Finding Brand Values That Matter to Employees","authors":"Lina Xiong, Ceridwyn King, James Du, Enrique Murillo","doi":"10.1080/15332969.2024.2383048","DOIUrl":"https://doi.org/10.1080/15332969.2024.2383048","url":null,"abstract":"","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":"8 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141801043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-26DOI: 10.1080/15332969.2024.2376806
Amita Bhadauri̇a, Amit Bhatnagar, S. Ghose
{"title":"Do Underlying Physical Specifications of a Servicescape Matter? The Case of the Cruise Industry","authors":"Amita Bhadauri̇a, Amit Bhatnagar, S. Ghose","doi":"10.1080/15332969.2024.2376806","DOIUrl":"https://doi.org/10.1080/15332969.2024.2376806","url":null,"abstract":"","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":"1 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141801568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-20DOI: 10.1080/15332969.2024.2364128
L. Hollebeek, Johan Anselmsson, Karina Adomaviciute-Sakalauske, Kristo Krumm, Johan Jansson, Marius Wait, Beewah Ooi, I. Riivits-Arkonsuo, Isolde Lubbe
{"title":"Online Content Creators’ and Viewers’ Interdependent Journeys","authors":"L. Hollebeek, Johan Anselmsson, Karina Adomaviciute-Sakalauske, Kristo Krumm, Johan Jansson, Marius Wait, Beewah Ooi, I. Riivits-Arkonsuo, Isolde Lubbe","doi":"10.1080/15332969.2024.2364128","DOIUrl":"https://doi.org/10.1080/15332969.2024.2364128","url":null,"abstract":"","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":"117 27","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141820203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-03DOI: 10.1080/15332969.2024.2349342
Pratibha Singh, Garima Malik
The unprecedented adoption of apps has transformed consumer interactions. Chatbots are revolutionizing healthcare apps, but more than their integration is needed to guarantee a seamless user experi...
{"title":"Mixed Method Approach towards Continuous Use of Chatbots in Healthcare Apps: An Integration of Humanizing Experience Theory","authors":"Pratibha Singh, Garima Malik","doi":"10.1080/15332969.2024.2349342","DOIUrl":"https://doi.org/10.1080/15332969.2024.2349342","url":null,"abstract":"The unprecedented adoption of apps has transformed consumer interactions. Chatbots are revolutionizing healthcare apps, but more than their integration is needed to guarantee a seamless user experi...","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141258158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-06DOI: 10.1080/15332969.2024.2323288
Nguyen Bac Nguyen, João Menezes
This study investigates customer-to-customer value co-creation practices by adopting a customer-dominant logic. Data were gathered through observations of 5 running events in Vietnam, interviews wi...
{"title":"An Extensive Framework of Customer-to-Customer Value Co-creation Practices: A Study in a Running Event Context","authors":"Nguyen Bac Nguyen, João Menezes","doi":"10.1080/15332969.2024.2323288","DOIUrl":"https://doi.org/10.1080/15332969.2024.2323288","url":null,"abstract":"This study investigates customer-to-customer value co-creation practices by adopting a customer-dominant logic. Data were gathered through observations of 5 running events in Vietnam, interviews wi...","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140072229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-13DOI: 10.1080/15332969.2024.2313873
Farid Hashemian, Negar Maleki, Yasser Zeinali
E-book platforms have gained popularity due to their affordability, portability, and extensive title selection. This study analyzes customer behavior based on their platform activities before the l...
{"title":"From User Behavior to Subscription Sales: An Insight Into E-Book Platform Leveraging Customer Segmentation and A/B Testing","authors":"Farid Hashemian, Negar Maleki, Yasser Zeinali","doi":"10.1080/15332969.2024.2313873","DOIUrl":"https://doi.org/10.1080/15332969.2024.2313873","url":null,"abstract":"E-book platforms have gained popularity due to their affordability, portability, and extensive title selection. This study analyzes customer behavior based on their platform activities before the l...","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139772793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-08DOI: 10.1080/15332969.2023.2294235
Omnia Kandil, Laurence Dessart, Willem Standaert, Maarten Bosma
{"title":"A Framework to Improve the Digital Customer Experience in Complex Services","authors":"Omnia Kandil, Laurence Dessart, Willem Standaert, Maarten Bosma","doi":"10.1080/15332969.2023.2294235","DOIUrl":"https://doi.org/10.1080/15332969.2023.2294235","url":null,"abstract":"","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":"52 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139447049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-03DOI: 10.1080/15332969.2023.2299099
Vincent Cicchirillo
This research extends motivation in gamification research by helping to understand why individuals use gamified e-services. Potential gratifications of socialness, entertainment, convenience, infor...
{"title":"Consumer Gratifications for Gamified e-Services","authors":"Vincent Cicchirillo","doi":"10.1080/15332969.2023.2299099","DOIUrl":"https://doi.org/10.1080/15332969.2023.2299099","url":null,"abstract":"This research extends motivation in gamification research by helping to understand why individuals use gamified e-services. Potential gratifications of socialness, entertainment, convenience, infor...","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139375619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-02DOI: 10.1080/15332969.2023.2299593
Rongyu Li, Yiran Liu
This study explores how mobile payment reconfigures checkout service by investigating role and script changes and customers’ reactions to interactions beyond transactions. Study 1 utilized video an...
{"title":"Mobile Payment and Service Interaction: Change and Chance for Delivering Service in Mobile Payment Checkout","authors":"Rongyu Li, Yiran Liu","doi":"10.1080/15332969.2023.2299593","DOIUrl":"https://doi.org/10.1080/15332969.2023.2299593","url":null,"abstract":"This study explores how mobile payment reconfigures checkout service by investigating role and script changes and customers’ reactions to interactions beyond transactions. Study 1 utilized video an...","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":"72 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139084529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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