The role of social media in the collaboration, interaction, co-creation and co-delivery of a social venture in an uncertain conflict environment

Abstract

This research case study examines the creation and development of a bottom-up social enterprise immediately after the outbreak of a civil war in an Arab country by a group of young patriots in the aftermath of the Arab Spring uprisings in the 2010s. Drawing on Linders’ (2012) model of social action lifecycle, our study examines how different actors become involved and co-created a socially entrepreneurial venture (SEV), how these actors contributed to the coproduction and co-delivery of the social actions (values) over time, and how social media play roles in these processes. Drawing from the empirical evidences of citizen co-production within the existing literature, we found that SEVs operate in very different ways in which the role of social media is critical, both from their equivalents operating in a penurious but stable environment, and those intending to pursue political action within a conflict situation. In our case study, social media was not intended for mass-mobilisation, but for selected mobilisation amongst those within the network. This is due to the insecure environment and the fear of infiltration from opposing parties. We also examine how new actors were, over time, being carefully screened and selected, and potential harmful existing players being excluded, which in turn contributed to the evolving nature of the social enterprises.