Game principle: enhancing learner engagement with gamification to improve learning outcomes

IF 2.1 Q1 EDUCATION & EDUCATIONAL RESEARCH Journal of Workplace Learning Pub Date : 2023-06-07 DOI:10.1108/jwl-11-2022-0160

Sixia Liu, Gang Ma, P. Tewogbola, Xieting Gu, Peng Gao, Bin Dong, Dantong He, Wei-hung Lai, Yihua Wu

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Abstract

Purpose This study aims to examine how incorporating gamification elements into an offline training program influences learner engagement and learning outcomes in a non-academic, organizational setting. Design/methodology/approach A randomized pretest–posttest control group experiment was designed to investigate participants’ levels of affective, behavioral and cognitive engagement (learner engagement), as well as their scores on a knowledge and skills assessment (learning outcomes) under two training conditions – traditional instructional strategy (TI) and gamification instructional strategy (GL). Training content, which was the same in both groups, included disease-related information, diagnostic expertise and product operational assistance. Participants (N = 98) were medical sales representatives from a multinational company. Findings Participants in the treatment group had higher levels of learner engagement in comparison to those in the control group. Additionally, participants in the GL group had outperformed their counterparts in the control group on the knowledge and skills assessment. Originality/value This is one of the first studies demonstrating how incorporating gamification elements into corporate training can improve medical sales representatives' learner engagement and learning outcomes.

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游戏原则:通过游戏化提高学习者的参与度，提高学习效果

本研究旨在探讨在非学术的组织环境中，将游戏化元素融入线下培训计划如何影响学习者的参与度和学习成果。设计/方法/方法设计了一项随机前测后测对照组实验，旨在调查在传统教学策略(TI)和游戏化教学策略(GL)两种训练条件下，参与者的情感、行为和认知参与水平(学习者参与)，以及他们的知识和技能评估分数(学习成果)。两组的培训内容相同，包括与疾病有关的信息、诊断专门知识和产品操作协助。参与者(N = 98)是一家跨国公司的医药销售代表。研究发现，与对照组相比，实验组的参与者有更高的学习参与度。此外，GL组的参与者在知识和技能评估方面表现优于对照组。原创性/价值这是证明将游戏化元素融入企业培训可以提高医疗销售代表的学习参与度和学习成果的首批研究之一。

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来源期刊

Journal of Workplace Learning EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

3.60

自引率

10.50%

发文量

期刊介绍： The Journal of Workplace Learning aims to provide an avenue for the presentation and discussion of research related to the workplace as a site for learning. Its scope encompasses formal, informal and incidental learning in the workplace for individuals, groups and teams, as well as work-based learning, and off-the-job learning for the workplace. This focus on learning in, from and for the workplace also brings with it questions about the nature of interventions that might assist the learning process and of the roles of those responsible directly or indirectly for such interventions. Since workplace learning cannot be considered without reference to its context, another aim of the journal is to explore the organisational, policy, political, resource issues and other factors which influence how, when and why that learning takes place.