Industry Transformation via Channel Disruption

IF 0.7 Journal of Marketing Channels Pub Date : 2017-04-03 DOI:10.1080/1046669X.2017.1346974

Andrew B. Crittenden, Victoria L. Crittenden, W. Crittenden

引用次数: 24

Abstract

We are living in an era of disruption. Massive changes are affecting businesses and these changes are impacting traditional channels of distribution. Industries are evolving with many reaching maturity and searching for ways to create growth. Although incumbents seek to survive, this new era has created vast opportunities for startups to shake-up the status quo. This shake-up is appearing in the exchange occurring between customers and companies with the exchange facilitated by the channel of distribution. The intent of this article is to describe rapid changes occurring in a small number of industries (i.e., financial services, real estate, healthcare, and transportation) in the hopes of creating excitement for future scholarly exploration related to channels of distribution in the sharing economy.

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渠道中断带来的行业转型

我们生活在一个混乱的时代。巨大的变化正在影响企业，这些变化正在影响传统的分销渠道。行业正在发展，许多行业已经成熟，并在寻找创造增长的方法。尽管在职者寻求生存，但这个新时代为初创公司创造了巨大的机会来改变现状。这种变革出现在客户和公司之间的交流中，分销渠道促进了交流。本文旨在描述少数行业（即金融服务、房地产、医疗保健和交通运输）发生的快速变化，以期为未来与共享经济分销渠道相关的学术探索创造兴奋。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Channels BUSINESS-

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期刊介绍： The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage. Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing. The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.