Discrimination Without Intoxication: The Role of Controlled Processes in the Promotion of Racial Bias After Viewing Alcohol-Related Cues

Abstract

Viewing alcohol-related cues (e.g., advertisements) is known to promote expressions of racial bias and aggression through the temporary promotion of reflexive or impulsive responding. However, this increased automaticity may be inhibited by thoughtful control of behavior. We examined the role of controlled processes in the suppression of racial bias following alcohol cue exposure across two experiments. Experiment 1 (N = 125) indicated reduced control of behavior promoted greater expressions of racial bias after viewing alcohol-related cues. Experiment 2 (N = 71) replicated these effects, suggesting individuals with lower neural indices of control, indexed by reduced amplitudes of the error-related negativity (ERN), similarly express greater racial bias after viewing alcohol-related cues. These findings replicate previous work suggesting alcohol-related cues promote impulsivity and application of negative racial stereotypes. Yet, whether this automaticity manifests into behavioral expressions of racial bias depends on the availability to engage self-control to inhibit these socially undesirable responses.