Innovation and Knowledge Exchange in Small-Scale Fishery and Aquaculture Sectors: Innovation Brokerage to Shape New Marketing Strategies and Practices

Q2 Business, Management and Accounting Journal of International Food and Agribusiness Marketing Pub Date : 2020-12-28 DOI:10.1080/08974438.2020.1860854

Sabrina Tomasi, Concetta Ferrara, F. Perretta, Cristina Frittelloni, A. Cavicchi

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Abstract

Abstract Participatory approaches can play a pivotal role in the fishery sector to stimulate innovation and knowledge exchange among stakeholders and orientation of policy decision making. Starting from these premises, this paper presents a multiple case study based on a EU funded project (namely, ARIEL project, under the egis of the INTERREG VB ADRION Programme 2014–2020) and aimed at promoting technological and non-technological solutions for innovation of small–scale fisheries and aquaculture in some countries of the Adriatic-Ionian Region. Some innovation brokerage events were organized in the first month of 2019, to boost a dialogue between regional stakeholders involved in the fishery sector. This research provides the content analysis of the outcome of the events in order to identify national peculiarities and transnational common points. Implications for marketing strategies and practices are then summarized.

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小规模渔业和水产养殖部门的创新和知识交流:形成新的营销战略和做法的创新经纪

参与式方法可以在渔业部门发挥关键作用，促进利益相关者之间的创新和知识交流以及政策决策的导向。从这些前提出发，本文提出了一个基于欧盟资助项目(即ARIEL项目，在INTERREG VB ADRION计划2014-2020的支持下)的多案例研究，旨在促进亚得里亚海-爱奥尼亚地区一些国家小规模渔业和水产养殖创新的技术和非技术解决方案。2019年第一个月组织了一些创新经纪活动，以促进参与渔业部门的区域利益攸关方之间的对话。本研究提供了事件结果的内容分析，以找出国家的特点和跨国的共同点。对营销策略和实践的影响，然后总结。

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

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0.00%

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期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.