Pub Date : 2023-11-07DOI: 10.1080/08974438.2023.2275560
Peter Šedík, Elena Horská, Kristína Predanócyová, Klaus G. Grunert, Martina Hudecová, Ľudmila Nagyová
AbstractMilk and dairy products are an essential food and their position has been strengthened due to current trends and consumers’ lifestyles. The objective of this paper was to examine dairy consumption trends in Slovakia and to study consumer behavior of dairy products. Dairy consumption trends were analyzed based on secondary data obtained from the Statistical Office of the Slovak Republic. Primary data were obtained from an online survey conducted on a sample of 1,138 respondents. The results showed that annual dairy consumption is at a level of approximately 190 kg per capita. Slovak consumers consider dairy products to be healthy foods, and the older generations consume them relatively often. The importance of functional dairy products is constantly growing, and they are preferred by the younger consumers. Moreover, freshness, quality, taste, health effects and a type of product are key factors determining the purchase and consumption of functional dairy products.Keywords: Consumer researchconsumption patternsfunctional foodsmilk and dairy products AcknowledgmentsThis publication was supported by the Operational Programme Integrated Infrastructure within the project: Demand-driven research for the sustainable and innovative food, Drive4SIFood 313011V336, co-financed by the European Regional Development Fund and by the project VEGA Nr. 1/0245/21 Implementation of the New EU Food Strategy in the Food Chain in Slovakia.Disclosure statementNo potential conflict of interest was reported by the author(s).
摘要牛奶和乳制品是必不可少的食品，由于当前的趋势和消费者的生活方式，它们的地位得到了加强。本文的目的是检查斯洛伐克的乳制品消费趋势，并研究乳制品的消费者行为。根据从斯洛伐克共和国统计局获得的二手数据分析了乳制品消费趋势。主要数据来自对1138名受访者进行的在线调查。结果表明，中国人均年乳制品消费量约为190公斤。斯洛伐克消费者认为乳制品是健康食品，老一辈人也相对经常食用乳制品。功能性乳制品的重要性不断提高，受到年轻消费者的青睐。此外，新鲜度、质量、味道、保健效果和产品类型是决定功能性乳制品购买和消费的关键因素。本出版物由项目中的业务计划综合基础设施支持:可持续和创新食品的需求驱动研究，Drive4SIFood 313011V336，由欧洲区域发展基金和VEGA Nr. 1/0245/21项目共同资助，在斯洛伐克的食品链中实施新的欧盟食品战略。披露声明作者未报告潜在的利益冲突。
{"title":"Consumption Trends and Perspectives for Milk and Dairy Products in Slovakia","authors":"Peter Šedík, Elena Horská, Kristína Predanócyová, Klaus G. Grunert, Martina Hudecová, Ľudmila Nagyová","doi":"10.1080/08974438.2023.2275560","DOIUrl":"https://doi.org/10.1080/08974438.2023.2275560","url":null,"abstract":"AbstractMilk and dairy products are an essential food and their position has been strengthened due to current trends and consumers’ lifestyles. The objective of this paper was to examine dairy consumption trends in Slovakia and to study consumer behavior of dairy products. Dairy consumption trends were analyzed based on secondary data obtained from the Statistical Office of the Slovak Republic. Primary data were obtained from an online survey conducted on a sample of 1,138 respondents. The results showed that annual dairy consumption is at a level of approximately 190 kg per capita. Slovak consumers consider dairy products to be healthy foods, and the older generations consume them relatively often. The importance of functional dairy products is constantly growing, and they are preferred by the younger consumers. Moreover, freshness, quality, taste, health effects and a type of product are key factors determining the purchase and consumption of functional dairy products.Keywords: Consumer researchconsumption patternsfunctional foodsmilk and dairy products AcknowledgmentsThis publication was supported by the Operational Programme Integrated Infrastructure within the project: Demand-driven research for the sustainable and innovative food, Drive4SIFood 313011V336, co-financed by the European Regional Development Fund and by the project VEGA Nr. 1/0245/21 Implementation of the New EU Food Strategy in the Food Chain in Slovakia.Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135475527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-23DOI: 10.1080/08974438.2023.2270612
Ana M. Arboleda
AbstractSpirulina is a good source of protein, and its acceptance could contribute to addressing the health and environmental problems associated with meat consumption. Because of its nutraceutical nature, spirulina is commercially available as tablets or as a food ingredient, which looks like a spiral flake in its natural state. This study uses the appearance of spirulina (flake and tablet) to evaluate consumers’ perceptions of two benefits (nutritiousness and naturalness) to influence expected tastiness. A between-group experiment evaluates the effect of the spirulina flake/tablet on tastiness, mediated by nutritiousness and naturalness. The analysis is conducted using a sequential regression method (PROCESS for SPSS). The results show that spirulina flakes are perceived to be more nutritious than tablets. Next, perceived nutritiousness positively predicts naturalness, improving expected tastiness. The discussion advocates communicating expected tastiness by emphasizing algae’s naturalness and ecological contributions to advance its consumption.Keywords: Algaeconsumer behaviornaturalness perceptionnutraceuticalnutritiousness perceptiontastinessSUBJECT CLASSIFICATION CODES: M30M31 AcknowledgmentsMy gratitude to Granja Mamá Lombriz for sharing their knowledge about spirulina and providing the algae samples.Disclosure statementThere are no relevant financial or non-financial competing interests to report.
摘要螺旋藻是一种很好的蛋白质来源，对它的接受有助于解决与肉类消费相关的健康和环境问题。由于其营养性质，螺旋藻在商业上以片剂或食品成分的形式出售，在其自然状态下看起来像螺旋片状。本研究使用螺旋藻(片状和片剂)的外观来评估消费者对两种好处(营养和天然)的看法，以影响预期的味道。通过组间实验考察了螺旋藻片/片剂在营养性和天然性两方面对口感的影响。分析采用序贯回归方法(PROCESS for SPSS)。结果表明，螺旋藻片被认为比片剂更有营养。其次，感知到的营养积极地预测了自然度，提高了预期的美味度。该讨论主张通过强调藻类的天然性和生态贡献来促进其消费，从而传达预期的美味。关键词:藻类消费者行为自然性感知营养保健品营养感知口感主题分类代码:M30M31致谢感谢Granja mam Lombriz分享他们关于螺旋藻的知识并提供藻类样品。没有相关的财务或非财务竞争利益需要报告。
{"title":"Consumers’ Perspectives Regarding the Nutraceutical Nature of Spirulina: Perceptions of the Nourishing-Naturalness and Tastiness Tablets Vs Flakes","authors":"Ana M. Arboleda","doi":"10.1080/08974438.2023.2270612","DOIUrl":"https://doi.org/10.1080/08974438.2023.2270612","url":null,"abstract":"AbstractSpirulina is a good source of protein, and its acceptance could contribute to addressing the health and environmental problems associated with meat consumption. Because of its nutraceutical nature, spirulina is commercially available as tablets or as a food ingredient, which looks like a spiral flake in its natural state. This study uses the appearance of spirulina (flake and tablet) to evaluate consumers’ perceptions of two benefits (nutritiousness and naturalness) to influence expected tastiness. A between-group experiment evaluates the effect of the spirulina flake/tablet on tastiness, mediated by nutritiousness and naturalness. The analysis is conducted using a sequential regression method (PROCESS for SPSS). The results show that spirulina flakes are perceived to be more nutritious than tablets. Next, perceived nutritiousness positively predicts naturalness, improving expected tastiness. The discussion advocates communicating expected tastiness by emphasizing algae’s naturalness and ecological contributions to advance its consumption.Keywords: Algaeconsumer behaviornaturalness perceptionnutraceuticalnutritiousness perceptiontastinessSUBJECT CLASSIFICATION CODES: M30M31 AcknowledgmentsMy gratitude to Granja Mamá Lombriz for sharing their knowledge about spirulina and providing the algae samples.Disclosure statementThere are no relevant financial or non-financial competing interests to report.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135366560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AbstractThis study aims to investigate the moderating role of Schwartz human values in the relationship between visual elements and the effectiveness of print advertising. The study examines the influence of color and image elements as design variables and identifies the impact of Schwartz’s values of market. Four real advertisements incorporating these visual elements were embedded within a dummy magazine to serve as stimuli for participants. Using a questionnaire, the study measured both the effectiveness of the advertisements and participants cultural values. The collected data were analyzed employing Structural Equation Modeling. The results indicate that the tradition value dimension moderates the relationship between color, real image, toon image, and advertisement effectiveness. Consequently, the findings suggest that utilizing more realistic images and reducing the presence of cartoon-like illustrations would be beneficial when targeting less traditional communities. However, in traditional markets, the use of toon images can enhance the effectiveness of print advertising.Keywords: ColorcommunicationcultureimageSchwartz AcknowledgmentThis research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors. The manuscript has not been sent simultaneously to other journals. The authors accept all formal changes to the manuscript, if applicable, in accordance with the rules of publication.
{"title":"Do Consumer Values Affect the Effectiveness of Print Ads? An Experimental Study in Dairy Industry","authors":"Kazem Askarifar, Maryam Nekooeezadeh, Pegah Jahanbakhsh Tehrani","doi":"10.1080/08974438.2023.2269407","DOIUrl":"https://doi.org/10.1080/08974438.2023.2269407","url":null,"abstract":"AbstractThis study aims to investigate the moderating role of Schwartz human values in the relationship between visual elements and the effectiveness of print advertising. The study examines the influence of color and image elements as design variables and identifies the impact of Schwartz’s values of market. Four real advertisements incorporating these visual elements were embedded within a dummy magazine to serve as stimuli for participants. Using a questionnaire, the study measured both the effectiveness of the advertisements and participants cultural values. The collected data were analyzed employing Structural Equation Modeling. The results indicate that the tradition value dimension moderates the relationship between color, real image, toon image, and advertisement effectiveness. Consequently, the findings suggest that utilizing more realistic images and reducing the presence of cartoon-like illustrations would be beneficial when targeting less traditional communities. However, in traditional markets, the use of toon images can enhance the effectiveness of print advertising.Keywords: ColorcommunicationcultureimageSchwartz AcknowledgmentThis research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors. The manuscript has not been sent simultaneously to other journals. The authors accept all formal changes to the manuscript, if applicable, in accordance with the rules of publication.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135729003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-14DOI: 10.1080/08974438.2023.2267048
Maija Kantola, Anna Kara, Marjaana Lahti-Koski, Harri Luomala
Front-of-package (FOP) nutrition labels are gaining importance as healthy eating nudge. As a European Union-wide FOP system is under discussion, it is important to examine the understanding of FOPs in various European countries. This study investigates consumer understanding of four FOPs (Heart Symbol, Keyhole, Nutri-Score, Guideline Daily Amounts) and associated consumer characteristics (age, gender, household income, health interest, unhealthy = tasty belief, environmental concern in food choice) in Finland. In an online experiment, 2428 participants ranked products (yoghurt or granola) according to healthiness first without, then with a randomized FOP. Heart Symbol appeared as the most efficient FOP in nutritional assessment of yoghurts. In granolas, Heart Symbol and Nutri-Score performed equally. FOPs were less helpful for older consumers in both product categories and for men in yoghurts. There is a connection between FOP understanding and consumer attitudes. The results contribute to public policy and food industry in FOP implementation.
{"title":"The Effect of Nutrition Label Type and Consumer Characteristics on the Identification of Healthy Foods in Finland","authors":"Maija Kantola, Anna Kara, Marjaana Lahti-Koski, Harri Luomala","doi":"10.1080/08974438.2023.2267048","DOIUrl":"https://doi.org/10.1080/08974438.2023.2267048","url":null,"abstract":"Front-of-package (FOP) nutrition labels are gaining importance as healthy eating nudge. As a European Union-wide FOP system is under discussion, it is important to examine the understanding of FOPs in various European countries. This study investigates consumer understanding of four FOPs (Heart Symbol, Keyhole, Nutri-Score, Guideline Daily Amounts) and associated consumer characteristics (age, gender, household income, health interest, unhealthy = tasty belief, environmental concern in food choice) in Finland. In an online experiment, 2428 participants ranked products (yoghurt or granola) according to healthiness first without, then with a randomized FOP. Heart Symbol appeared as the most efficient FOP in nutritional assessment of yoghurts. In granolas, Heart Symbol and Nutri-Score performed equally. FOPs were less helpful for older consumers in both product categories and for men in yoghurts. There is a connection between FOP understanding and consumer attitudes. The results contribute to public policy and food industry in FOP implementation.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135767318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-10DOI: 10.1080/08974438.2023.2265927
Anthony Cottan, John Tampil Purba, Rizaldi Parani, Anton Wachidin Wijaja
AbstractAs a global study on prominent food service brands, the study focuses on longevity challenges facing the industry. Few startups manage to withstand and thrive within the industry for longer than a decade. The research collects data from three prominent food service firms with global recognition namely, Burger King, Paul Bakery, and Starbucks. The particular study is unique in its utilization of prominent leaders with the given companies and focusing on exploring and identifying the effective strategic methods associated with longevity. More so, the journal uses a multiple-case, multiple-unit case approach to examine the data within each situation and across numerous situations. The results revealed a strong connection between business longevity and the following variables namely organizational culture, technology and innovation, leadership, and organizational strategy. Conclusively, the findings call for the creation of a cultural pseudo-community around firms and customization of leadership techniques and organizational strategies.Keywords: Business longevityfoodservice brandsorganizational cultureorganizational strategyStarbucks Data depositionThere is no plan to make this data set open, however the content is owned by the research author.Disclosure statementNo potential conflict of interest was reported by the authors.Data availability statementAs this is primarily qualitative research there is no specific data set, except in the form of interview transcript.
{"title":"Exploring the longevity of global foodservice brands; top CEO’s reveal how their companies have survived and thrived for over 50 years","authors":"Anthony Cottan, John Tampil Purba, Rizaldi Parani, Anton Wachidin Wijaja","doi":"10.1080/08974438.2023.2265927","DOIUrl":"https://doi.org/10.1080/08974438.2023.2265927","url":null,"abstract":"AbstractAs a global study on prominent food service brands, the study focuses on longevity challenges facing the industry. Few startups manage to withstand and thrive within the industry for longer than a decade. The research collects data from three prominent food service firms with global recognition namely, Burger King, Paul Bakery, and Starbucks. The particular study is unique in its utilization of prominent leaders with the given companies and focusing on exploring and identifying the effective strategic methods associated with longevity. More so, the journal uses a multiple-case, multiple-unit case approach to examine the data within each situation and across numerous situations. The results revealed a strong connection between business longevity and the following variables namely organizational culture, technology and innovation, leadership, and organizational strategy. Conclusively, the findings call for the creation of a cultural pseudo-community around firms and customization of leadership techniques and organizational strategies.Keywords: Business longevityfoodservice brandsorganizational cultureorganizational strategyStarbucks Data depositionThere is no plan to make this data set open, however the content is owned by the research author.Disclosure statementNo potential conflict of interest was reported by the authors.Data availability statementAs this is primarily qualitative research there is no specific data set, except in the form of interview transcript.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136294599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-12DOI: 10.1080/08974438.2023.2255573
Jutikarn Na Nongkhai, Chompoonut Suttikun, Patcharaporn Mahasuweerachai
Artificial intelligence (AI) applications are widely used in restaurants to reduce the COVID-19 pandemic and maintain social distancing. This study examines factors influencing consumers to use mobile self-ordering applications (MFOAs) in restaurants. The TAM model is used as a theoretical background to explain consumers’ attitudes and behaviors when using mobile self-ordering applications in restaurants. A total of 699 respondents were obtained. The results of structural equation modeling (SEM) show that enjoyment and social norms play a critical role in leading young consumers to engage with these applications, resulting in their overall experience and advocacy in the context of AI service in restaurants. Thus, the findings of this study help extend the literature on the TAM model.
{"title":"Why Young Consumers Engage with Mobile Self-Ordering Applications (MFOAs) at Restaurants During COVID-19: The Role of Functional and Psychological Factors","authors":"Jutikarn Na Nongkhai, Chompoonut Suttikun, Patcharaporn Mahasuweerachai","doi":"10.1080/08974438.2023.2255573","DOIUrl":"https://doi.org/10.1080/08974438.2023.2255573","url":null,"abstract":"Artificial intelligence (AI) applications are widely used in restaurants to reduce the COVID-19 pandemic and maintain social distancing. This study examines factors influencing consumers to use mobile self-ordering applications (MFOAs) in restaurants. The TAM model is used as a theoretical background to explain consumers’ attitudes and behaviors when using mobile self-ordering applications in restaurants. A total of 699 respondents were obtained. The results of structural equation modeling (SEM) show that enjoyment and social norms play a critical role in leading young consumers to engage with these applications, resulting in their overall experience and advocacy in the context of AI service in restaurants. Thus, the findings of this study help extend the literature on the TAM model.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135826850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-31DOI: 10.56527/fama.jabm.10.1.1
S. Musa, Tze-Yin Lim, R. Russell, Choi-Meng Leong, I. Phang
{"title":"Mini Seminar Road to Agribusiness Marketing Conference 2023: Perspective from the Stakeholders","authors":"S. Musa, Tze-Yin Lim, R. Russell, Choi-Meng Leong, I. Phang","doi":"10.56527/fama.jabm.10.1.1","DOIUrl":"https://doi.org/10.56527/fama.jabm.10.1.1","url":null,"abstract":"","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73805079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-31DOI: 10.56527/fama.jabm.10.1.3
Gabriel Wee Wei En, Irving Ting Shou Hui
Smart Farming Technologies are instrumental in the agriculture industry with the ability to boost the production of farm crops and livestock, improve the quality, control resource usage, and ensure sustainability while maximizing profit and minimizing the cost of production. In this review, we pursue a bibliometric analysis of the development of Smart Farming Technologies in Malaysia. Using bibliometric data of 204 research articles from the Scopus database, this review sheds light on the leading authors, countries, institutions, outlets, articles, and themes of transfer pricing research over 50 years (1979–2022). Findings of this review suggest that there is a need for SFT research to connect the technologies and the collected data in order to automate decision-making strategies.
{"title":"Development of Smart Farming Technologies in Malaysia - Insights from Bibliometric Analysis","authors":"Gabriel Wee Wei En, Irving Ting Shou Hui","doi":"10.56527/fama.jabm.10.1.3","DOIUrl":"https://doi.org/10.56527/fama.jabm.10.1.3","url":null,"abstract":"Smart Farming Technologies are instrumental in the agriculture industry with the ability to boost the production of farm crops and livestock, improve the quality, control resource usage, and ensure sustainability while maximizing profit and minimizing the cost of production. In this review, we pursue a bibliometric analysis of the development of Smart Farming Technologies in Malaysia. Using bibliometric data of 204 research articles from the Scopus database, this review sheds light on the leading authors, countries, institutions, outlets, articles, and themes of transfer pricing research over 50 years (1979–2022). Findings of this review suggest that there is a need for SFT research to connect the technologies and the collected data in order to automate decision-making strategies.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88498443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-31DOI: 10.56527/fama.jabm.10.1.4
Mohd Zulhemi Syafuddin Tan, Ahmad Naqiyuddin Bakar, Y. Ahmad
This study intended to observe Malaysia's chronic shortage of poultry eggs and meat, especially chicken, from September 2021 to July 2022. The pattern observed could answer the role every Malaysian can play through consumerism amid the current chicken crisis. A case interview is done by using McKinsey Case Interview Format. The corresponding author is currently a practitioner in the Policy and Strategic Planning Division, Ministry of Agriculture and Food Security (MAFS), Putrajaya. Data were obtained primarily through discussion with the two (2) senior officials of MAFS from their observation in several government strategic meetings. The scope of the study is limited to chicken eggs and meat. Poultry egg and meat undeniably are Malaysia's most sought source of protein as it is cheap and easily accessible. The shortage of poultry meat and egg supply caused social unrest. Malaysia's poultry egg self-sufficiency ratio is more than 100%, and almost 100% for poultry meat. However, Malaysia's per capita consumption is among the world's highest at 22.2 and 52.0 kg/person/year. If Malaysians diversify their protein intake and unintentionally create a more reasonable demand, despite all the disruptions to production, our current poultry supply should still be enough for everyone. This study suggested that Malaysians consume chicken more than they should chew and should be advocated to practice a healthier lifestyle. In guidelines by the Ministry of Health, i.e., 'Malaysia Healthy Plate: Quarter, Quarter, Half' and 'Malaysia Diet Guideline and Food Pyramid 2020', Malaysians were urged to eat more fiber, such as fruits or vegetables, and eat less protein, especially meat.
{"title":"Malaysia's Chicken Shortage, A Solution Proposal Through Consumerism Advocacy","authors":"Mohd Zulhemi Syafuddin Tan, Ahmad Naqiyuddin Bakar, Y. Ahmad","doi":"10.56527/fama.jabm.10.1.4","DOIUrl":"https://doi.org/10.56527/fama.jabm.10.1.4","url":null,"abstract":"This study intended to observe Malaysia's chronic shortage of poultry eggs and meat, especially chicken, from September 2021 to July 2022. The pattern observed could answer the role every Malaysian can play through consumerism amid the current chicken crisis. A case interview is done by using McKinsey Case Interview Format. The corresponding author is currently a practitioner in the Policy and Strategic Planning Division, Ministry of Agriculture and Food Security (MAFS), Putrajaya. Data were obtained primarily through discussion with the two (2) senior officials of MAFS from their observation in several government strategic meetings. The scope of the study is limited to chicken eggs and meat. Poultry egg and meat undeniably are Malaysia's most sought source of protein as it is cheap and easily accessible. The shortage of poultry meat and egg supply caused social unrest. Malaysia's poultry egg self-sufficiency ratio is more than 100%, and almost 100% for poultry meat. However, Malaysia's per capita consumption is among the world's highest at 22.2 and 52.0 kg/person/year. If Malaysians diversify their protein intake and unintentionally create a more reasonable demand, despite all the disruptions to production, our current poultry supply should still be enough for everyone. This study suggested that Malaysians consume chicken more than they should chew and should be advocated to practice a healthier lifestyle. In guidelines by the Ministry of Health, i.e., 'Malaysia Healthy Plate: Quarter, Quarter, Half' and 'Malaysia Diet Guideline and Food Pyramid 2020', Malaysians were urged to eat more fiber, such as fruits or vegetables, and eat less protein, especially meat.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80737333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-31DOI: 10.56527/fama.jabm.10.1.6
Muhammad Qasim Ali, N. Ahmad
The growing concern about food and drink safety, hygiene, and quality has increased interest in halal products worldwide. These products, prepared according to Islamic dietary laws, are becoming more acceptable to Muslim consumers and those of other religions. This study examines the challenges faced by Malaysia in implementing halal food and food products. Despite some consumer skepticism about halal certifications, the industry has found that such certifications can be a helpful marketing tool for businesses. The study calls for cooperation between the private and public sectors to overcome these challenges. The study looks at the sources of Muslim knowledge consumers have about halal food and products. The results show that halal certification and awareness positively impact purchase intentions for halal food products. The study also provides a framework for examining factors that affect the integrity of the halal food supply chain and halal Islamic marketing, such as traceability, asset quality, quality assurance, and trust and commitment. The study also notes that halal and Islamic marketing is not limited to food but includes other product categories such as medicine, cosmetics, fashion, education, and entertainment. The study finds that Knowledge, halal certification, and Religiosity all play a role in shaping the halal awareness of business people.
{"title":"The Factors that affect Halal Food and Food Products Awareness and Different Challenges: an overview","authors":"Muhammad Qasim Ali, N. Ahmad","doi":"10.56527/fama.jabm.10.1.6","DOIUrl":"https://doi.org/10.56527/fama.jabm.10.1.6","url":null,"abstract":"The growing concern about food and drink safety, hygiene, and quality has increased interest in halal products worldwide. These products, prepared according to Islamic dietary laws, are becoming more acceptable to Muslim consumers and those of other religions. This study examines the challenges faced by Malaysia in implementing halal food and food products. Despite some consumer skepticism about halal certifications, the industry has found that such certifications can be a helpful marketing tool for businesses. The study calls for cooperation between the private and public sectors to overcome these challenges. The study looks at the sources of Muslim knowledge consumers have about halal food and products. The results show that halal certification and awareness positively impact purchase intentions for halal food products. The study also provides a framework for examining factors that affect the integrity of the halal food supply chain and halal Islamic marketing, such as traceability, asset quality, quality assurance, and trust and commitment. The study also notes that halal and Islamic marketing is not limited to food but includes other product categories such as medicine, cosmetics, fashion, education, and entertainment. The study finds that Knowledge, halal certification, and Religiosity all play a role in shaping the halal awareness of business people.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82755373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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