{"title":"Cooperative dynamic advertising via state-dependent payoff weights","authors":"Simon Hoof","doi":"10.3934/JDG.2019014","DOIUrl":null,"url":null,"abstract":"We consider an infinite horizon cooperative advertising differential game with nontransferable utility (NTU). The values of each firm are parametrized by a common discount rate and advertising costs. First we characterize the set of efficient solutions with a constant payoff weight. We show that there does not exist a constant weight that supports an agreeable cooperative solution. Then we consider a linear state-dependent payoff weight and derive an agreeable cooperative solution for a restricted parameter space.","PeriodicalId":1,"journal":{"name":"Accounts of Chemical Research","volume":null,"pages":null},"PeriodicalIF":16.4000,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Accounts of Chemical Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3934/JDG.2019014","RegionNum":1,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CHEMISTRY, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
We consider an infinite horizon cooperative advertising differential game with nontransferable utility (NTU). The values of each firm are parametrized by a common discount rate and advertising costs. First we characterize the set of efficient solutions with a constant payoff weight. We show that there does not exist a constant weight that supports an agreeable cooperative solution. Then we consider a linear state-dependent payoff weight and derive an agreeable cooperative solution for a restricted parameter space.
期刊介绍：
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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