{"title":"LAS PLATAFORMAS DIGITALES EN EL DESARROLLO DEL ENOTURISMO EN CASTILLA Y LEÓN: PÁGINAS WEB Y REDES SOCIALES","authors":"Julio Fernández Portela, Carlos J. Pardo Abad","doi":"10.6018/TURISMO.451491","DOIUrl":null,"url":null,"abstract":"Wine tourism is a growing economic activity in Castilla y León. More and more people are interested in knowing the ins and outs of the world of wine, so wine is becoming one of the pillars of rural development in the plains of the Duero. In order to achieve this key role in Fecha de recepción: 22 de febrero de 2019 Fecha de aceptación: 15 de julio de 2019 Departamento de Geografía. Universidad Nacional de Educación a Distancia (UNED). Paseo Senda del Rey, 7. 28040 MADRID (España). E-mail: jfportela@geo.uned.es, cjpardo@geo.uned.es JULIO FERNÁNDEZ PORTELA Y CARLOS J. PARDO ABAD 48 Cuadernos de Turismo, 46, (2020), 47-69 the territory, this activity has had to adapt to changes in the tastes of consumers and, especially, to faster and more direct new forms of communication. This paper aims to outlook the existing situation in the wineries of Castilla y León in the field of new technologies and, especially, of websites and social networks, two key tools for the development of wine tourism.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":1.0000,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Cuadernos de Turismo","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.6018/TURISMO.451491","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 3
Abstract
Wine tourism is a growing economic activity in Castilla y León. More and more people are interested in knowing the ins and outs of the world of wine, so wine is becoming one of the pillars of rural development in the plains of the Duero. In order to achieve this key role in Fecha de recepción: 22 de febrero de 2019 Fecha de aceptación: 15 de julio de 2019 Departamento de Geografía. Universidad Nacional de Educación a Distancia (UNED). Paseo Senda del Rey, 7. 28040 MADRID (España). E-mail: jfportela@geo.uned.es, cjpardo@geo.uned.es JULIO FERNÁNDEZ PORTELA Y CARLOS J. PARDO ABAD 48 Cuadernos de Turismo, 46, (2020), 47-69 the territory, this activity has had to adapt to changes in the tastes of consumers and, especially, to faster and more direct new forms of communication. This paper aims to outlook the existing situation in the wineries of Castilla y León in the field of new technologies and, especially, of websites and social networks, two key tools for the development of wine tourism.
葡萄酒旅游是卡斯蒂利亚和莱昂日益增长的经济活动。越来越多的人有兴趣了解葡萄酒世界的来龙去脉，因此葡萄酒正成为杜罗平原农村发展的支柱之一。为了在2019年2月22日的Fecha de recepción:2019年7月15日的地理部中发挥这一关键作用。国家远程教育大学（UNED）。Paseo Senda del Rey，7岁。28040马德里（西班牙）。电子邮件：jfportela@geo.uned.es，cjpardo@geo.uned.esJULIO FERNÁNDEZ PORTELA Y CARLOS J.PARDO ABAD 48 Cuadernos de Turismo，46，（2020），47-69在该地区，这项活动必须适应消费者口味的变化，尤其是更快、更直接的新沟通形式。本文旨在展望卡斯蒂利亚和莱昂酒庄在新技术领域的现状，特别是网站和社交网络这两个发展葡萄酒旅游的关键工具。
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