{"title":"Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine","authors":"A. Nill","doi":"10.1177/02761467221099815","DOIUrl":null,"url":null,"abstract":"A recent article by Laczniak and Shultz (2021), which appeared in the Journal of Macromarketing, conceptually explores a possible framework towards a doctrine of Socially Responsible Marketing (SRM). Using a normative versus positive and a macro versus micro approach the article lays the intellectual groundwork for a meaningful definition of and roadmap towards SRM. The definition is broad enough to withstand the ever-changing economic, political and ideological conditions of a society and specific enough to be meaningful.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"42 1","pages":"583 - 589"},"PeriodicalIF":3.7000,"publicationDate":"2022-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Macromarketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/02761467221099815","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 3
Abstract
A recent article by Laczniak and Shultz (2021), which appeared in the Journal of Macromarketing, conceptually explores a possible framework towards a doctrine of Socially Responsible Marketing (SRM). Using a normative versus positive and a macro versus micro approach the article lays the intellectual groundwork for a meaningful definition of and roadmap towards SRM. The definition is broad enough to withstand the ever-changing economic, political and ideological conditions of a society and specific enough to be meaningful.
期刊介绍：
The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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