{"title":"Teaching International Business Using Virtual Reality","authors":"Olivia Hernandez-Pozas, Horacio Carreon-Flores","doi":"10.1080/08975930.2019.1663779","DOIUrl":null,"url":null,"abstract":"ABSTRACT New generations of International Business (IB) students include the Centennials, also known as Generation Z. These students have experienced their whole life in a virtual and physical reality. They learn differently than previous generations and have an even shorter span of attention than Millennials. We – IB educators – need to acknowledge these changes in students, and propose new educational solutions that keep on preparing them to succeed in the international arena. In this paper, we suggest Virtual Reality (VR) as an innovative, cheaper and effective alternative solution to make IB students practice competencies. Based on Experiential Learning Theory, Social Cognitive Theory and Generational Theory, we offer ideas of several VR applications in the field. As an example, we describe an ongoing VR project using avatars to make students practice negotiation and intercultural communication. We report its preliminary findings. Paper ends with a discussion on VR teaching implications. Today, when multinational organizations are increasing the use of state-of-the-art technologies, initiatives like this can contribute to make IB students to exercise digital competencies too.","PeriodicalId":45098,"journal":{"name":"Journal of Teaching in International Business","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2019-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08975930.2019.1663779","citationCount":"36","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Teaching in International Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08975930.2019.1663779","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
引用次数: 36
Abstract
ABSTRACT New generations of International Business (IB) students include the Centennials, also known as Generation Z. These students have experienced their whole life in a virtual and physical reality. They learn differently than previous generations and have an even shorter span of attention than Millennials. We – IB educators – need to acknowledge these changes in students, and propose new educational solutions that keep on preparing them to succeed in the international arena. In this paper, we suggest Virtual Reality (VR) as an innovative, cheaper and effective alternative solution to make IB students practice competencies. Based on Experiential Learning Theory, Social Cognitive Theory and Generational Theory, we offer ideas of several VR applications in the field. As an example, we describe an ongoing VR project using avatars to make students practice negotiation and intercultural communication. We report its preliminary findings. Paper ends with a discussion on VR teaching implications. Today, when multinational organizations are increasing the use of state-of-the-art technologies, initiatives like this can contribute to make IB students to exercise digital competencies too.
期刊介绍:
The Journal of Teaching in International Business instructs international business educators, curriculum developers, and institutions of higher education worldwide on methods and techniques for better teaching to ensure optimum, cost-effective learning on the part of students of international business. It is generally assumed that the teaching of international business is universal, but that the application of teaching methods, processes, and techniques in varying socioeconomic and cultural environments is unique. The journal offers insights and perspectives to international business educators and practitioners to share concerns, problems, opportunities, and solutions to the teaching and learning of international business subjects.