{"title":"Online consumer trust research and Maslow's hierarchy of needs","authors":"Antonina Bauman","doi":"10.1504/IJECRM.2018.10017454","DOIUrl":null,"url":null,"abstract":"This study analyses trends in online trust research that reflect the online consumers' evaluation of website's trustworthiness and compares those trends to the Maslow's hierarchy of needs. Online trust research looks into how individuals establish trust in virtual reality in an attempt to build long-term customer relationships based on trust and loyalty. Maslow's hierarchy of needs describes the process of self-actualisation or realising one's own potential for growth. It appears that researchers study different aspects of online trust in a certain pattern. This paper applies findings from the context of motivational psychology to the new area of application - online trust in e-commerce by offering a parallel comparison between Maslow's hierarchy of needs and trends in online trust research. It offers suggestions on how to apply a spiral cycle of research to managing online relationships.","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"11 1","pages":"315"},"PeriodicalIF":0.0000,"publicationDate":"2018-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Electronic Customer Relationship Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/IJECRM.2018.10017454","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 0
Abstract
This study analyses trends in online trust research that reflect the online consumers' evaluation of website's trustworthiness and compares those trends to the Maslow's hierarchy of needs. Online trust research looks into how individuals establish trust in virtual reality in an attempt to build long-term customer relationships based on trust and loyalty. Maslow's hierarchy of needs describes the process of self-actualisation or realising one's own potential for growth. It appears that researchers study different aspects of online trust in a certain pattern. This paper applies findings from the context of motivational psychology to the new area of application - online trust in e-commerce by offering a parallel comparison between Maslow's hierarchy of needs and trends in online trust research. It offers suggestions on how to apply a spiral cycle of research to managing online relationships.
期刊介绍：
The aim of IJECRM is to provide an international forum and refereed reference in the field of electronic customer relationship management (ECRM). It also addresses the interaction, collaboration, partnership and cooperation between small and medium sized enterprises (SMEs) and larger enterprises in a customer relationship. More innovative analysis and better understanding of the complexity involved in a customer relationship are essential in today''s global businesses. Therefore, manuscripts offering theoretical, conceptual, and practical contributions for ECRM are encouraged. Topics covered include: -Electronic customer relationship management (ECRM) -CRM strategy, marketing, technology and software -Custom marketing and sales management -Customer lifetime value, loyalty, satisfaction, behaviour, databases -Issues for implementing CRM systems/solutions for CRM problems -Tools for capturing customer information, managing/sharing customer data -Partner relationship management, strategic alliances/ partnerships -Business to business market (B2B), business to consumer market (B2C) -Enterprise resource planning (ERP) -Supply chain dynamics and uncertainty, supplier relationship management (SRM) -E-commerce customer relationships on the internet -Supply chain management, channel management, demand chain management -Manufacturing, logistics and information technology/systems -Supplier and distribution networks, international issues -Performance measurement/indicators, research, modelling
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