All That Glitters is Not Green: Impact of Biophilic Designs on Customer Experiential Values

IF 4.4 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Hospitality & Tourism Research Pub Date : 2022-11-07 DOI:10.1177/10963480221134547

Seung Hyun Jenna Lee, C. Tao, Alecia Douglas, Haemoon Oh

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引用次数: 3

Abstract

Since COVID-19, people appreciate fully immersing themselves in nature. Bringing elements of nature into service spaces has been an important concern for marketers. Yet, there have been only a few studies addressing the impact of natural and biophilic aspects within servicescapes. This study investigated the effect of biophilic design on experiential values such as esthetics, escapism, economic value, and attitude toward hotels and the role of the hotel segment and its environmental beliefs regarding green behavior on the relationships. The results indicated that in a luxury hotel setting, the biophilic design engendered better esthetic perceptions, escapism, economic value, and attitude toward the hotel. At a midscale hotel, a non-biophilic design induced higher experiential values. In addition, customers’ environmental beliefs had significant effects on experiential values. Results provided practical suggestions for hotel managers, marketers, and interior designers on how biophilic servicescapes can enhance a hotel’s marketing effectiveness.

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所有闪光的都不是绿色的:亲生物设计对客户体验价值的影响

自2019冠状病毒病以来，人们喜欢完全沉浸在大自然中。将自然元素引入服务空间一直是营销人员关注的重要问题。然而，只有少数研究涉及自然和亲生物方面在服务逃逸中的影响。本研究探讨了亲生物设计对体验价值(如美学、逃避主义、经济价值和对酒店的态度)的影响，以及酒店部门及其绿色行为的环境信念在这些关系中的作用。结果表明，在豪华酒店环境中，亲生物设计产生了更好的审美感知，逃避现实，经济价值和对酒店的态度。在一个中等规模的酒店，一个非亲生物的设计引起了更高的体验价值。此外，顾客的环境信念对体验价值有显著影响。研究结果为酒店管理者、营销人员和室内设计师提供了关于亲生态服务如何提高酒店营销效果的实用建议。

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来源期刊

Journal of Hospitality & Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

10.10

自引率

9.50%

发文量

期刊介绍： The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.