Pub Date : 2023-11-03DOI: 10.1177/10963480231205767
Shizhen (Jasper) Jia, Oscar Hengxuan Chi, Stephanie Daniela Martinez, Lu Lu
This paper aims to gain insights into how heritage destinations have adopted innovative technologies (e.g., AI, immersive technology, 3D technology, big data) into their daily operations, and to reveal future research directions that can guide technology studies in the heritage tourism domain. Innovative technologies are crucial for heritage tourism management and marketing as they provide interactive experiences for visitors, improve efficient management of resources, and enhance effective communication among all stakeholders, resulting in increased engagement and sustainability for the heritage tourism industry. To achieve this objective, we propose a conceptual framework for Technology-Destination Interaction. A comprehensive literature search was conducted, resulting in the selection of 111 articles being analyzed and discussed, drawing on the framework. Based on the results, this study proposes seven future research directions that include, but are not limited to, the latest technologies (e.g., ChatGPT, Metaverse, Geo AI) and potential challenges in technology adoption (e.g., tourism leakage, technology waste, or ethnical concerns). Thirty research questions were developed for future studies. The paper contributes to both researchers and practitioners who are interested in investigating the impact of innovative technologies on heritage tourism.
{"title":"When “Old” Meets “New”: Unlocking the Future of Innovative Technology Implementation in Heritage Tourism","authors":"Shizhen (Jasper) Jia, Oscar Hengxuan Chi, Stephanie Daniela Martinez, Lu Lu","doi":"10.1177/10963480231205767","DOIUrl":"https://doi.org/10.1177/10963480231205767","url":null,"abstract":"This paper aims to gain insights into how heritage destinations have adopted innovative technologies (e.g., AI, immersive technology, 3D technology, big data) into their daily operations, and to reveal future research directions that can guide technology studies in the heritage tourism domain. Innovative technologies are crucial for heritage tourism management and marketing as they provide interactive experiences for visitors, improve efficient management of resources, and enhance effective communication among all stakeholders, resulting in increased engagement and sustainability for the heritage tourism industry. To achieve this objective, we propose a conceptual framework for Technology-Destination Interaction. A comprehensive literature search was conducted, resulting in the selection of 111 articles being analyzed and discussed, drawing on the framework. Based on the results, this study proposes seven future research directions that include, but are not limited to, the latest technologies (e.g., ChatGPT, Metaverse, Geo AI) and potential challenges in technology adoption (e.g., tourism leakage, technology waste, or ethnical concerns). Thirty research questions were developed for future studies. The paper contributes to both researchers and practitioners who are interested in investigating the impact of innovative technologies on heritage tourism.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"29 9","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135868758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-03DOI: 10.1177/10963480231205763
Robin M. Back, Asli D.A. Tasci, Kyle Maurice Woosnam
Although resident support for tourism is accepted as an important determinant of tourism success, knowledge of resident support for wineries/wine tourism has not been substantiated with academic research. This study investigates resident stakeholders’ support towards wineries/wine tourism in a non-traditional wine tourism destination, more popular for its theme parks, and identifies determinants of support. Online survey data from Florida residents living close to wineries were analyzed using a two-step analysis procedure. T-tests and one-way ANOVA were used to test the categorical variables’ relationship with resident support, followed by OLS multiple regression analysis to identify the relative influence of all relevant variables. Results did not support the influence of personal benefits from tourism based on Social Exchange Theory; instead, they indicated that the wine consumer typology identified as Loyal Florida Wine Consumer Type and Occasional Wine Consumer Type had a positive influence on resident stakeholders’ support for wineries/wine tourism in Florida.
{"title":"Factors Explaining Resident Stakeholders’ Perception and Support for Wineries and Wine Tourism in Florida","authors":"Robin M. Back, Asli D.A. Tasci, Kyle Maurice Woosnam","doi":"10.1177/10963480231205763","DOIUrl":"https://doi.org/10.1177/10963480231205763","url":null,"abstract":"Although resident support for tourism is accepted as an important determinant of tourism success, knowledge of resident support for wineries/wine tourism has not been substantiated with academic research. This study investigates resident stakeholders’ support towards wineries/wine tourism in a non-traditional wine tourism destination, more popular for its theme parks, and identifies determinants of support. Online survey data from Florida residents living close to wineries were analyzed using a two-step analysis procedure. T-tests and one-way ANOVA were used to test the categorical variables’ relationship with resident support, followed by OLS multiple regression analysis to identify the relative influence of all relevant variables. Results did not support the influence of personal benefits from tourism based on Social Exchange Theory; instead, they indicated that the wine consumer typology identified as Loyal Florida Wine Consumer Type and Occasional Wine Consumer Type had a positive influence on resident stakeholders’ support for wineries/wine tourism in Florida.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"28 18","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135868766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.1177/10963480221076782
In-Jo Park, Shenyang Hai, P. Kim
Drawing on the affective events theory, this study examined the detrimental effects of supervisors’ emotional expression variability on hospitality employees’ emotional experience variability and service performance, and whether employees’ emotion management buffers such negative impacts. The research hypotheses were examined using longitudinal data collected from 145 hotel employees of multiple hotel companies who completed surveys in four phases: Time 1 (i.e., daily surveys for seven workdays to assess supervisors’ emotional expression variability), Time 2 (i.e., daily surveys for 7 workdays to assess employees’ emotional experience variability), Time 3, and Time 4 (i.e., a survey rated by supervisors). The results show that supervisors’ emotional expression variability has an indirect effect on employees’ service performance through employees’ emotional experience variability, and employee emotion management mitigates the related detrimental effects. Theoretical and managerial implications are discussed for hospitality researchers and practitioners.
{"title":"How capricious supervisors affect hospitality employees’ service performance? A diary study from the employees’ emotional perspective","authors":"In-Jo Park, Shenyang Hai, P. Kim","doi":"10.1177/10963480221076782","DOIUrl":"https://doi.org/10.1177/10963480221076782","url":null,"abstract":"Drawing on the affective events theory, this study examined the detrimental effects of supervisors’ emotional expression variability on hospitality employees’ emotional experience variability and service performance, and whether employees’ emotion management buffers such negative impacts. The research hypotheses were examined using longitudinal data collected from 145 hotel employees of multiple hotel companies who completed surveys in four phases: Time 1 (i.e., daily surveys for seven workdays to assess supervisors’ emotional expression variability), Time 2 (i.e., daily surveys for 7 workdays to assess employees’ emotional experience variability), Time 3, and Time 4 (i.e., a survey rated by supervisors). The results show that supervisors’ emotional expression variability has an indirect effect on employees’ service performance through employees’ emotional experience variability, and employee emotion management mitigates the related detrimental effects. Theoretical and managerial implications are discussed for hospitality researchers and practitioners.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"9 1","pages":"1371 - 1398"},"PeriodicalIF":4.2,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139302458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01DOI: 10.1177/10963480221076474
Xiangping Li, B. B. Boley, Fiona X. Yang
Grounded in Weber’s theory of formal and substantive rationality, this study aims to examine the influences of economic and noneconomic factors, namely resident empowerment and trust, on resident support for gaming tourism, a controversial type of tourism development. In particular, with data collected before and during the COVID-19 pandemic, the study also examines how resident perceptions of economic and noneconomic benefits of tourism have changed as a result of the pandemic. Findings show that perceived economic benefits and trust in government were significant determinants before and during the pandemic; however, the effects of empowerment seem to be mixed, depending on how controversial gaming tourism was at the time of data collection. Results suggest gaming tourism is viewed more critically during periods of high volume and that when gaming tourism dries up, residents start to become more supportive and to see the economic and noneconomic benefits in a different light.
{"title":"Resident Empowerment and Support for Gaming Tourism: Comparisons of Resident Attitudes Pre- and Amid-Covid-19 Pandemic","authors":"Xiangping Li, B. B. Boley, Fiona X. Yang","doi":"10.1177/10963480221076474","DOIUrl":"https://doi.org/10.1177/10963480221076474","url":null,"abstract":"Grounded in Weber’s theory of formal and substantive rationality, this study aims to examine the influences of economic and noneconomic factors, namely resident empowerment and trust, on resident support for gaming tourism, a controversial type of tourism development. In particular, with data collected before and during the COVID-19 pandemic, the study also examines how resident perceptions of economic and noneconomic benefits of tourism have changed as a result of the pandemic. Findings show that perceived economic benefits and trust in government were significant determinants before and during the pandemic; however, the effects of empowerment seem to be mixed, depending on how controversial gaming tourism was at the time of data collection. Results suggest gaming tourism is viewed more critically during periods of high volume and that when gaming tourism dries up, residents start to become more supportive and to see the economic and noneconomic benefits in a different light.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"26 1","pages":"1503 - 1529"},"PeriodicalIF":4.2,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139306227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The nature of luxury experiences has been evolving, with the focus shifting from objective criteria of luxury to understanding customers’ perceptions of luxury experiences. Moreover, in the context of an emerging homesharing sector, there remains a gap in our understanding of what comprises the luxury accommodation experience. The present study develops a model to capture the components and dynamics of the evolving nature of luxury in the accommodations industry. Consistent with our hypotheses, we find that authenticity serves as the primary antecedent of extraordinary experiences in the luxury accommodations industry. It leads to memorable accommodation experiences via the secondary antecedents of Pine and Gilmore’s dimensions of the experience economy and the dimensions of “new luxury,” including digital disconnection and ethical consumerism. Our findings are validated in a second, independent sample of luxury consumers, and have important theoretical and practical implications in the fields of hospitality, luxury, branding, and services management.
{"title":"Is Authenticity the New Luxury? Examining the Components and Dynamics of the Luxury Accommodation Experience","authors":"Lydia Hanks, Makarand Mody, Tarik Dogru (Dr. True)","doi":"10.1177/10963480231204351","DOIUrl":"https://doi.org/10.1177/10963480231204351","url":null,"abstract":"The nature of luxury experiences has been evolving, with the focus shifting from objective criteria of luxury to understanding customers’ perceptions of luxury experiences. Moreover, in the context of an emerging homesharing sector, there remains a gap in our understanding of what comprises the luxury accommodation experience. The present study develops a model to capture the components and dynamics of the evolving nature of luxury in the accommodations industry. Consistent with our hypotheses, we find that authenticity serves as the primary antecedent of extraordinary experiences in the luxury accommodations industry. It leads to memorable accommodation experiences via the secondary antecedents of Pine and Gilmore’s dimensions of the experience economy and the dimensions of “new luxury,” including digital disconnection and ethical consumerism. Our findings are validated in a second, independent sample of luxury consumers, and have important theoretical and practical implications in the fields of hospitality, luxury, branding, and services management.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"293 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136158361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-26DOI: 10.1177/10963480231205757
Xi Yu, Stephanie Q. Liu
Assertive advertising messages, such as “You must try our taco!” are ubiquitous in the hospitality industry. However, the effectiveness of assertive language as a food advertising strategy is not well understood. Drawing on language expectancy theory, this research examines how language assertiveness shapes consumers’ responses to food advertisements featuring organic versus conventional food. Findings reveal that assertive (vs. nonassertive) language boosts consumers’ intentions to purchase organic food, whereas nonassertive (vs. assertive) language increases consumers’ intentions to purchase conventional food. Furthermore, our mediation analysis reveals that brand competence inference serves as the psychological mechanism underlying the impact of language assertiveness and food type on purchase intention.
{"title":"“You Must Try Our Taco!”: Advancing the Power of Language Assertiveness in Food Advertising","authors":"Xi Yu, Stephanie Q. Liu","doi":"10.1177/10963480231205757","DOIUrl":"https://doi.org/10.1177/10963480231205757","url":null,"abstract":"Assertive advertising messages, such as “You must try our taco!” are ubiquitous in the hospitality industry. However, the effectiveness of assertive language as a food advertising strategy is not well understood. Drawing on language expectancy theory, this research examines how language assertiveness shapes consumers’ responses to food advertisements featuring organic versus conventional food. Findings reveal that assertive (vs. nonassertive) language boosts consumers’ intentions to purchase organic food, whereas nonassertive (vs. assertive) language increases consumers’ intentions to purchase conventional food. Furthermore, our mediation analysis reveals that brand competence inference serves as the psychological mechanism underlying the impact of language assertiveness and food type on purchase intention.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136382106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-26DOI: 10.1177/10963480231199990
Gabby Walters, Yawei Jiang, Shanshi Li
This article reviews 82 papers that apply physiological measurement, otherwise known as biometric data collection techniques, in the fields of tourism and hospitality. It aims to reveal the key focus areas to which they have been applied to date, and how researchers have used these techniques in their attempts to contribute knowledge to the field. In doing so, we concentrate on how theory features in these works and critically discuss the role that theory tends to play in research that draws conclusions from physiological data. We find that the most common application of theory is to inform a study’s conceptualization, yet the majority of research to date focuses mainly on practical application. Seldom do hospitality and tourism researchers employing physiological measurement draw on the cognitive psychology and neuroscience theories, despite the insights these theories provide into the neurological and cognitive processes that underlie the data. This review concludes with a novel framework, embedded in cognitive psychology theory, that can be employed by researchers to enhance our understanding of the elicitation of emotion. While acknowledging the practical and informative value of physiological data, we urge researchers to consider relevant theoretical frameworks from both the neuroscience and psychology fields when attempting to draw meaningful conclusions from their data.
{"title":"Physiological Measurements in Hospitality and Tourism Research: A Systematic Review and New Theoretical Directions","authors":"Gabby Walters, Yawei Jiang, Shanshi Li","doi":"10.1177/10963480231199990","DOIUrl":"https://doi.org/10.1177/10963480231199990","url":null,"abstract":"This article reviews 82 papers that apply physiological measurement, otherwise known as biometric data collection techniques, in the fields of tourism and hospitality. It aims to reveal the key focus areas to which they have been applied to date, and how researchers have used these techniques in their attempts to contribute knowledge to the field. In doing so, we concentrate on how theory features in these works and critically discuss the role that theory tends to play in research that draws conclusions from physiological data. We find that the most common application of theory is to inform a study’s conceptualization, yet the majority of research to date focuses mainly on practical application. Seldom do hospitality and tourism researchers employing physiological measurement draw on the cognitive psychology and neuroscience theories, despite the insights these theories provide into the neurological and cognitive processes that underlie the data. This review concludes with a novel framework, embedded in cognitive psychology theory, that can be employed by researchers to enhance our understanding of the elicitation of emotion. While acknowledging the practical and informative value of physiological data, we urge researchers to consider relevant theoretical frameworks from both the neuroscience and psychology fields when attempting to draw meaningful conclusions from their data.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134961114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-26DOI: 10.1177/10963480231199991
Michael S. Lin, Jihwan Yeon, Lu Zhang
Considering that limited research has been conducted to explore corporate social responsibility (CSR) initiatives in the local brand context, compared to the global brand context, this study is to bridge the gap by comparing CSR initiatives in local independent restaurants with those of international chain restaurants. Two studies were performed to examine the impact of CSR type and construal level in CSR messages using experimental designs. In addition, the mediating effects of perceived warmth and competence were examined as potential psychological mechanisms explaining consumers’ reactions. Findings show that consumers are more likely to donate to CSR initiatives of chain restaurants and revisit them when the initiatives lean toward local community CSR rather than global environmental CSR. Also, consumers prefer local community CSR initiatives that are presented in detail in local independent restaurants. This study also reveals different mediating effects of perceived warmth and competence in relation to CSR type, restaurant type, and consumer behaviors.
{"title":"One Size Fits All? How CSR Communication Influences Donation and Revisit Intention Differently in Local Independent and Chain Restaurants","authors":"Michael S. Lin, Jihwan Yeon, Lu Zhang","doi":"10.1177/10963480231199991","DOIUrl":"https://doi.org/10.1177/10963480231199991","url":null,"abstract":"Considering that limited research has been conducted to explore corporate social responsibility (CSR) initiatives in the local brand context, compared to the global brand context, this study is to bridge the gap by comparing CSR initiatives in local independent restaurants with those of international chain restaurants. Two studies were performed to examine the impact of CSR type and construal level in CSR messages using experimental designs. In addition, the mediating effects of perceived warmth and competence were examined as potential psychological mechanisms explaining consumers’ reactions. Findings show that consumers are more likely to donate to CSR initiatives of chain restaurants and revisit them when the initiatives lean toward local community CSR rather than global environmental CSR. Also, consumers prefer local community CSR initiatives that are presented in detail in local independent restaurants. This study also reveals different mediating effects of perceived warmth and competence in relation to CSR type, restaurant type, and consumer behaviors.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134960488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-19DOI: 10.1177/10963480231198539
Gang Xie, Shuihan Liu, Xin Li
In order to accurately capture the variability of tourism demand, this paper proposed a new decomposition-ensemble framework for forecasting interval-valued time series (ITS) of tourism arrivals. The procedure consists of four main steps: ITS decomposition, determination of the optimal decomposition technique, component ITS forecasting, and ensemble. The investigation revealed the optimal theoretical approach for choosing the decomposition technique in terms of multi-scale complexity. In addition, a comparison was made between the performance of two types of models that predict the upper and lower limits of ITS separately versus simultaneously. Using the weekly ITSs of tourist arrivals to Mount Siguniang, in western China, and Hawaii, USA, during both COVID and non-COVID periods, an empirical study was conducted to illustrate the framework. The results demonstrated that the proposed model exhibits higher predictive accuracy and greater robustness, compared to other models. This indicates the model’s effectiveness in forecasting the ITS of tourism demand.
{"title":"An Interval Decomposition-Ensemble Model for Tourism Forecasting","authors":"Gang Xie, Shuihan Liu, Xin Li","doi":"10.1177/10963480231198539","DOIUrl":"https://doi.org/10.1177/10963480231198539","url":null,"abstract":"In order to accurately capture the variability of tourism demand, this paper proposed a new decomposition-ensemble framework for forecasting interval-valued time series (ITS) of tourism arrivals. The procedure consists of four main steps: ITS decomposition, determination of the optimal decomposition technique, component ITS forecasting, and ensemble. The investigation revealed the optimal theoretical approach for choosing the decomposition technique in terms of multi-scale complexity. In addition, a comparison was made between the performance of two types of models that predict the upper and lower limits of ITS separately versus simultaneously. Using the weekly ITSs of tourist arrivals to Mount Siguniang, in western China, and Hawaii, USA, during both COVID and non-COVID periods, an empirical study was conducted to illustrate the framework. The results demonstrated that the proposed model exhibits higher predictive accuracy and greater robustness, compared to other models. This indicates the model’s effectiveness in forecasting the ITS of tourism demand.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135014317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-11DOI: 10.1177/10963480231194692
I. Putu Gede Iwan Trisna Jaya, Chyi Jaw
This study investigates the impact of immersive Virtual Reality (VR) on consumer travel intentions. While VR’s potential in treating post-travel depression is acknowledged, its influence on destination marketing remains understudied. Using mental imagery as a theoretical framework, the experiment involved 547 Taiwanese and international students who utilized domestic flights to satisfy their travel cravings. Comparing three nostalgic emotions previews (videos, 360 virtual tours, and VR), to examine varying degrees of immersion. The findings reveal that exposure to VR significantly enhances imagery and strengthens travel intentions among participants. Interestingly, VR’s influence on consumer nostalgic emotions and travel intention through imagery is unaffected by innovativeness, but, rather, is affected by the level of involvement experienced. The study carries implications for destination marketers, providing insights into the potential of immersive VR technology. By understanding its impact on travel intentions and leveraging nostalgic emotions, marketers can tailor strategies to specific consumer segments.
{"title":"Innovativeness or Involvement: How Virtual Reality Influences Nostalgic Emotion and Imagery in Travel Intention","authors":"I. Putu Gede Iwan Trisna Jaya, Chyi Jaw","doi":"10.1177/10963480231194692","DOIUrl":"https://doi.org/10.1177/10963480231194692","url":null,"abstract":"This study investigates the impact of immersive Virtual Reality (VR) on consumer travel intentions. While VR’s potential in treating post-travel depression is acknowledged, its influence on destination marketing remains understudied. Using mental imagery as a theoretical framework, the experiment involved 547 Taiwanese and international students who utilized domestic flights to satisfy their travel cravings. Comparing three nostalgic emotions previews (videos, 360 virtual tours, and VR), to examine varying degrees of immersion. The findings reveal that exposure to VR significantly enhances imagery and strengthens travel intentions among participants. Interestingly, VR’s influence on consumer nostalgic emotions and travel intention through imagery is unaffected by innovativeness, but, rather, is affected by the level of involvement experienced. The study carries implications for destination marketers, providing insights into the potential of immersive VR technology. By understanding its impact on travel intentions and leveraging nostalgic emotions, marketers can tailor strategies to specific consumer segments.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135980784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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