Los divos de ópera en el cine: las retransmisiones Live in HD transforman el star system lírico

Abstract

For a hundred years, the opera industry has used the attraction that its singers have provoked in film and media to expand the audiences. After the digitization age, the global market for opera retransmissions in theaters has rethought the role of digital media and its star system in the process of attracting new audiences. In this article we analyze what has been the global image of the opera singers offered by the cinema and television during the xx century, to identify the main changes that the opera retransmissions in the theaters have promoted in the operatic system in xxi century. The streaming projections seem to have configured an image of the mainstream singer, more global, human and committed, able to update the social conception of this art.