Guest editor’s introduction: strategic media management at a junction

IF 0.6 Q4 BUSINESS Journal of Media Business Studies Pub Date : 2020-01-02 DOI:10.1080/16522354.2020.1740564
Sabine Baumann
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引用次数: 5

Abstract

Rapid developments in technology as well as permanent changes in audience behaviour and media consumption have led to accelerating change, continuous transformation and disruption of business model...
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特邀编辑介绍:战略媒体管理处于一个结合点
技术的快速发展以及观众行为和媒体消费的永久性变化导致了商业模式的加速变化、持续转型和颠覆。。。
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CiteScore
4.00
自引率
7.70%
发文量
10
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