Political Communication Instruments Fasha Maulana In Influencing Millennial Voter: Evidence from Jambi Mayoral Election in 2019

Abstract

Beginner voters are the millennial generation who are considered to be very influential in the contestation of the general election, including the implementation of the Pilwakoin Jambi city, which took place during the simultaneous regional elections in 2018. Pilwako candidates must think of new, modern ways of packaging political messages and then convey them through communication channels, which can influence the decision of millennial voters in determining their choice. This matters is very important in the elements of an election because the process of elections are having the following main steps, which are; (1) the process of introduction of candidates; (2) the process of giving the messages towards the peoples; (3) the process of elction. But, in the following steps that play a role is the distribution of those messages because it is the task of candidates especially in inviting the young generation to participated. The concept of using these communication is a steps in the participation of the candidates with many techniques, likely digital communication or communication through door-to-door. These matters are concerned because of the one of elector that having the elements of fullment of quotes for the candidates will be perfect if there are the beginner elector, which are referring toward the millenial elector. It has been said as the millenial beginner, it is caused of the concept and the ages element of the elector which are known as millenial elector. In the election that will conducted on the next year surely it will assure the total of elector will be improved as compared as the total of millenial elector on previous years, which are the total of millenial electors are 70-80 million peoples. These numbers are so highly and being fantastic numbers as compared as the total of electors in the ages of mature or old electors. The method used in this research is the descriptive qualitative method. By using the qualitative-descriptive methods, the researcher will able to described which are better that based on the process of covering the communication that done by the following candidates towards the millenial electors. Data collection techniques by interview and observation. The result of the analysis are following; (1) the elected candidates pack a political message outlined in the vision and mission in the form of ideas to make fundamental improvements in various fields, which are these fields is the basic from whole of various types fields that showed the communication process that conducted by those candidates before conduxted election.; (2) the elected candidate pairs mostly use internet digital media and outdoor media such as posters and banners; (3) millennial voters are faced with a complicated and confusing election process because they must vote with a critical attitude and in-depth analysis of the pair of candidates for mayor who are perceived as equally well.