Knowledge sharing enablers, processes, and innovation capability in a telecommunications company in an emerging market economy: a mixed-methods case study approach

Abstract

Purpose This study aims to explore the interaction among individual factors (enjoyment in helping others and knowledge self-efficacy), organizational factors (top management support and organizational rewards) and the use of information and communication technology factors as enablers of knowledge-sharing (KS) processes (knowledge donating and knowledge collecting) and firm innovation capability (IC) in a telecommunications company in an emerging market economy, namely, Bahrain. Design/methodology/approach The study used a mixed-methods case study approach. It used answers from 77 employees’ questionnaires and applied the partial least squares structural equation modeling method to test the research model. Several in-depth semidirective interviews were conducted with managers from different levels, functions and educational qualifications to address additional social, cultural, structural and strategic issues related to KS and IC. Findings The results indicated that enjoyment of helping others correlates with knowledge collection. Top management support had a substantial connection with knowledge donation, which had a robust positive relationship with firm IC. The interviews showed that moving toward a customer-centric strategy, policies, procedures and KS culture in a big organization with many business silos required tremendous effort and pain. People’s ability, willingness and readiness to share knowledge heavily depend on the corporate culture. Employee resistance to change posed a significant challenge. Originality/value Researchers have rarely used a case study or a mixed-methods case study approach to explore KS and IC. This study aims to fill this gap using a mixed-methods approach to examine KS enablers, processes and IC in a developing country’s social and cultural context, Bahrain. The work brings together new ways of looking at things and figuring out what they mean to understand knowledge transfer and IC in a telecommunications company. The company must incur changes and additions to its KS mechanisms to inspire innovation.