Behavioral Strategy and Strategy Prescription

4区 管理学 Q3 Economics, Econometrics and Finance Advances in Strategic Management-A Research Annual Pub Date : 2018-09-10 DOI:10.1108/S0742-332220180000039014
P. Bromiley, Devaki Rau
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引用次数: 1

Abstract

Can (and should) strategy scholarship attempt to find general prescriptions for business strategy that are applicable to all firms across all business conditions? We suggest that a universal theory of business strategy is a chimera: attractive but completely illusory. Our argument is based on two fundamental insights namely, organizations do not automatically adopt all practices and activities that could benefit them (even if knowledge about those activities is in the public domain), and theories and empirical work can address portions of the strategy problem usefully without attempting or achieving a general theory of strategy. Based on this, we believe strategy scholarship can fruitfully build on a variety of mid-range theories to offer three things from a prescriptive standpoint: (1) understanding the structure and processes inherent in organizations and markets; (2) offering productive ways to frame and analyze problems; and (3) offering recommendations for stratagems that appear successful. More generally, organizations might find immense value in strategy scholarship that offers specific tools, prescriptions, and alternative ways of looking at a problem, and that raise performance, on average.
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行为策略与策略处方
战略奖学金能(也应该)试图找到适用于所有企业的商业战略的一般处方吗?我们认为,商业战略的普遍理论是一种幻想:有吸引力但完全是虚幻的。我们的论点基于两个基本见解,即组织不会自动采用所有可能使其受益的实践和活动(即使有关这些活动的知识是公共领域的),理论和实证工作可以有效地解决部分战略问题,而无需尝试或实现一般的战略理论。基于此,我们相信战略学术可以在各种中档理论的基础上卓有成效地从规定的角度提供三件事:(1)理解组织和市场固有的结构和过程;(2) 提供富有成效的方法来构建和分析问题;以及(3)为看似成功的战略提供建议。更普遍地说,组织可能会发现战略学术的巨大价值,它提供了特定的工具、处方和看待问题的替代方法,并平均提高了绩效。
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期刊介绍: Advances in Strategic Management is dedicated to communicating innovative, new research that advances theory and practice in Strategic Management. The domain of the series encompasses, but is not limited to, corporate and business unit strategy, strategic organization and process, alliances and networks, and competitive dynamics. The series is committed to expanding the scope of Strategic Management theory and analysis and enriching practice by: -Encouraging multitheoretical approaches that span multiple social science disciplines -Welcoming papers using a diversity of innovative research methods -Creating focused volumes that explore in depth promising new research directions, consolidate research streams, and address significant current theoretical and practical problems.
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