{"title":"Behavioral Strategy and Strategy Prescription","authors":"P. Bromiley, Devaki Rau","doi":"10.1108/S0742-332220180000039014","DOIUrl":null,"url":null,"abstract":"Can (and should) strategy scholarship attempt to find general prescriptions for business strategy that are applicable to all firms across all business conditions? We suggest that a universal theory of business strategy is a chimera: attractive but completely illusory. Our argument is based on two fundamental insights namely, organizations do not automatically adopt all practices and activities that could benefit them (even if knowledge about those activities is in the public domain), and theories and empirical work can address portions of the strategy problem usefully without attempting or achieving a general theory of strategy. Based on this, we believe strategy scholarship can fruitfully build on a variety of mid-range theories to offer three things from a prescriptive standpoint: (1) understanding the structure and processes inherent in organizations and markets; (2) offering productive ways to frame and analyze problems; and (3) offering recommendations for stratagems that appear successful. More generally, organizations might find immense value in strategy scholarship that offers specific tools, prescriptions, and alternative ways of looking at a problem, and that raise performance, on average.","PeriodicalId":46550,"journal":{"name":"Advances in Strategic Management-A Research Annual","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2018-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/S0742-332220180000039014","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advances in Strategic Management-A Research Annual","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1108/S0742-332220180000039014","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Economics, Econometrics and Finance","Score":null,"Total":0}
引用次数: 1
Abstract
Can (and should) strategy scholarship attempt to find general prescriptions for business strategy that are applicable to all firms across all business conditions? We suggest that a universal theory of business strategy is a chimera: attractive but completely illusory. Our argument is based on two fundamental insights namely, organizations do not automatically adopt all practices and activities that could benefit them (even if knowledge about those activities is in the public domain), and theories and empirical work can address portions of the strategy problem usefully without attempting or achieving a general theory of strategy. Based on this, we believe strategy scholarship can fruitfully build on a variety of mid-range theories to offer three things from a prescriptive standpoint: (1) understanding the structure and processes inherent in organizations and markets; (2) offering productive ways to frame and analyze problems; and (3) offering recommendations for stratagems that appear successful. More generally, organizations might find immense value in strategy scholarship that offers specific tools, prescriptions, and alternative ways of looking at a problem, and that raise performance, on average.
期刊介绍:
Advances in Strategic Management is dedicated to communicating innovative, new research that advances theory and practice in Strategic Management. The domain of the series encompasses, but is not limited to, corporate and business unit strategy, strategic organization and process, alliances and networks, and competitive dynamics. The series is committed to expanding the scope of Strategic Management theory and analysis and enriching practice by: -Encouraging multitheoretical approaches that span multiple social science disciplines -Welcoming papers using a diversity of innovative research methods -Creating focused volumes that explore in depth promising new research directions, consolidate research streams, and address significant current theoretical and practical problems.