Framing as a Social Movement’s Transnational Strategy: The Gülen Movement’s EU-Turkey Discourses in the Post-2016 Online Media

Abstract

This paper focuses on framing as a social movement’s transnational strategy. Applying the cultural approach to framing analysis, it investigates how the Gülen movement, as a social group with restricted access to national gatekeepers, uses discourse to internationalise a domestic power struggle with a powerful opponent. Moving the struggle to the international arena presents a discursive opportunity that determines which ideas become visible and legitimate both internationally and nationally. The importance of such internationalization increases in times of conflict and the media play a vital role in this process. The paper argues that the editors of the pro-Gülen movement foreign online platforms established after the movement was forced into exile following the failed 2016 coup, use strategic framing to tailor their frames for the host context and culture. That increases the resonance of their frames and the potential of the discursive opportunity. The article confirms the previous findings that media are a crucial resource for transnational social movements because policymakers are sensitive to public opinion, which is shaped by media frames.