Os ditos, os não-ditos e os modos de dizer a crise pós-Lava-Jato na revista Petrobrás

Abstract

The implication of Petrobras’ executive officers in differents crimes became public due to Lava Jato [Car Wash] operation. The company known by the slogan “the challenge is our energy” has faced a new communication challenge: what to say, what not to say and how to say to its publics about the crises driven by corruption allegations? The research object is the Petrobras’ discourses about the crisis. The article uses discourse analysis in Petrobras Magazine, from 2014 to 2016, in order to understand what was not said, the statements and the modes of enunciation of the company in such context. It notices that the organization build a nationalist and self-praise discourse through a metonymic projection of its staff, mixing it with the organization itself, demanding its commitment