Religious beliefs and food waste prevention practices: mechanisms of divine and environmental awareness

IF 11.9 1区管理学 Q1 BUSINESS Journal of Hospitality Marketing & Management Pub Date : 2023-03-17 DOI:10.1080/19368623.2023.2189199

C. Teng, Yao Wang, Ya-Jen Cheng, Shu-Ning Wang

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引用次数: 2

Abstract

ABSTRACT Under the crisis of food and energy shortage caused by the COVID-19 pandemic, it is emergently important to emphasize food waste prevention in the tourism and hospitality industry because people around the world have started traveling in the post-pandemic era. Based on norm activation model and individualism-collectivism, this study proposes a perspective of religious beliefs to conceptualize divine awareness (i.e. divine retribution and divine rewards) and environmental awareness (i.e. resource scarcity and eco-friendly) on the formation of food waste prevention practices. A total of 571 samples from Taiwan and 483 samples from the United States was collected. Both countries showed that religious beliefs improved divine retribution, divine rewards, and religious food waste prevention practices. Divine rewards enhanced tourists’ awareness of resource scarcity and eco-friendly, and resource scarcity led to religious food waste prevention practices. Interestingly, the effects of divine retribution on resource scarcity and eco-friendly were significant only in Taiwan.

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宗教信仰与食物浪费预防实践:神性与环境意识的机制

在新冠肺炎大流行引发的粮食和能源短缺危机下，由于世界各地的人们都开始了后大流行时代的旅行，因此强调旅游和酒店业防止食物浪费的重要性迫在眉睫。本研究基于规范激活模型和个人主义-集体主义，提出从宗教信仰的角度概念化神性意识(即神罚与神赏)和环境意识(即资源稀缺与生态友好)对预防食物浪费行为形成的影响。共采集台湾571份样本和美国483份样本。这两个国家都表明，宗教信仰改善了神的惩罚、神的奖励和防止宗教食物浪费的做法。神圣的奖励增强了游客对资源稀缺和生态友好的意识，资源稀缺引发了宗教防止食物浪费的实践。有趣的是，神罚对资源稀缺和生态友好的影响仅在台湾显著。

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.