{"title":"Supply chain pricing strategies for advance selling with a deposit","authors":"Qingfang Lyu, Shuang Wu, B. Li, Yawen Zhang","doi":"10.1093/imaman/dpad008","DOIUrl":null,"url":null,"abstract":"\n This research studies the pricing strategy of a supply chain with a manufacturer and a retailer. We analyse the customers’ purchase behaviour in advance selling with deposit by using utility theory and obtain the pricing decision of the supply chain by using the Stackelberg model. We find that when consumers are not sensitive to the distribution lead time, the retailer’s advance selling strategy could Pareto improve the whole supply chain. Better informed consumers and moderate advance selling distribution lead time information could expand the retailer’s pre-sale possibilities by enlarging the feasible range of advance selling.","PeriodicalId":56296,"journal":{"name":"IMA Journal of Management Mathematics","volume":" ","pages":""},"PeriodicalIF":1.9000,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"IMA Journal of Management Mathematics","FirstCategoryId":"5","ListUrlMain":"https://doi.org/10.1093/imaman/dpad008","RegionNum":3,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0
Abstract
This research studies the pricing strategy of a supply chain with a manufacturer and a retailer. We analyse the customers’ purchase behaviour in advance selling with deposit by using utility theory and obtain the pricing decision of the supply chain by using the Stackelberg model. We find that when consumers are not sensitive to the distribution lead time, the retailer’s advance selling strategy could Pareto improve the whole supply chain. Better informed consumers and moderate advance selling distribution lead time information could expand the retailer’s pre-sale possibilities by enlarging the feasible range of advance selling.
期刊介绍：
The mission of this quarterly journal is to publish mathematical research of the highest quality, impact and relevance that can be directly utilised or have demonstrable potential to be employed by managers in profit, not-for-profit, third party and governmental/public organisations to improve their practices. Thus the research must be quantitative and of the highest quality if it is to be published in the journal. Furthermore, the outcome of the research must be ultimately useful for managers. The journal also publishes novel meta-analyses of the literature, reviews of the "state-of-the art" in a manner that provides new insight, and genuine applications of mathematics to real-world problems in the form of case studies. The journal welcomes papers dealing with topics in Operational Research and Management Science, Operations Management, Decision Sciences, Transportation Science, Marketing Science, Analytics, and Financial and Risk Modelling.
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