The Living Museum is an ethno farm of gray Ukrainian cattle as a model of the location of rural green tourism facilities

Abstract

The article is devoted to the development of ecological tourism in the agrarian territories of Ukraine, in particular, the creation of an organizational model of a living museum-ethno-farm, exhibits of which are productive gray cattle, whose herds a hundred years ago formed the basis of the economy disappearing. As objects of the tourist business, animals of the gray Ukrainian breed are beautiful to tourists: they have a beautiful appearance that is immediately memorable, have a calm, non-aggressive temperament, and have an excellent ability to get used to pastoral work. Today there are about a thousand animals of the aboriginal gray Ukrainian breed (in two state farms of Ukraine); this breed is recognized as a national heritage and has unique genetic and phenotypic qualities. The proposed model of a living open-air museum includes structural elements that allow creative use of local conditions of the modern Ukrainian village for the location of the ethno-farm and provide a vector of solutions to acute socio-cultural problems that will promote sustainable rural development: stop depopulation, expand to the history of their land, etc. The development of living museums-ethno-farms will reveal and use in the process of creative rethinking of folk traditions accumulated in previous generations invaluable qualities, namely: respect for rural labor and knowledge of the benefits of environmental management in environmental and social challenges.