Trends in the development of ski tourism in Karachay-Cherkessia

Abstract

Introduction. T he sphere of ski tourism is one of the priorities of state policy, which is expressed in the following factors: comprehensive restructuring of the tourism sector; development of large infrastructure projects; introduction of a mandatory system of classification of tourist facilities by location; formation of new ski trails and beaches. The strategic direction of the development of the ski tourism sector within the framework of the development of internal and external travel is the growth of consolidation of all territories of the Russian Federation, based on the development of transport infrastructure, purposeful activity of the state, establishing the principles and amounts of fees for various services, transportation of passengers and cargo, export and import of goods, subsidizing interregional transportation. The purpose of the study is to determine the strategic priorities for the development of ski tourism in the world and Russia. Materials and methods of research. Theoretical foundations of the Russian school of strategizing, general logical research methods, system and situational approaches, modeling of economic processes. Research results and discussion. The study identified the main problems and ways to solve them within the framework of sustainable development of the mountainous territories of Russia. It is determined that with global transformation processes, the country has a wide range of opportunities for the development of tourist territories, while it is necessary to develop comprehensive programs for the development of the tourism industry, effective marketing solutions in the context of strengthening the interaction of the country's tourist facilities with international tourist markets. Conclusion. Comprehensive solutions to the key problems of mountain territories require the development of a unified system of classification and accessibility of tourist information, the creation of a modern regulatory framework for tourism development, the formation of large ski complexes and territories that operate all year round and are accessible to the average citizen, the development of environmental aspects in the tourism sector.