{"title":"The Past, Present and Future of Marketing Research in Australia and New Zealand: A Personal Sampler of Some Key Figures","authors":"John H. Roberts","doi":"10.1177/14413582221143537","DOIUrl":null,"url":null,"abstract":"The Australian and New Zealand Marketing Academy (ANZMAC) and its precursor, the Australian and New Zealand Academy of Marketing Educators Conference (ANZMEC), have been in existence for over a quarter of a century, with ANZMEC being founded in 1996. During that time, many scholars have contributed to research in marketing globally, establishing ANZMAC and its members as significant players internationally. With some of the key founding figures retiring, it is a good time to ensure that the organization’s corporate memory is not lost. In this brief piece I pay tribute to the succeeding waves of scholars who made the Academy the organization that it is today.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"186 - 189"},"PeriodicalIF":4.0000,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Australasian Marketing Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/14413582221143537","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 2
Abstract
The Australian and New Zealand Marketing Academy (ANZMAC) and its precursor, the Australian and New Zealand Academy of Marketing Educators Conference (ANZMEC), have been in existence for over a quarter of a century, with ANZMEC being founded in 1996. During that time, many scholars have contributed to research in marketing globally, establishing ANZMAC and its members as significant players internationally. With some of the key founding figures retiring, it is a good time to ensure that the organization’s corporate memory is not lost. In this brief piece I pay tribute to the succeeding waves of scholars who made the Academy the organization that it is today.
期刊介绍：
The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards.
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