{"title":"The Representation of Baby Food Advertisements in the UK and the US from the Late 1880s to the 1940s","authors":"D. Cesiri","doi":"10.1080/17585716.2022.2095171","DOIUrl":null,"url":null,"abstract":"ABSTRACT The industrialised production of baby food in the UK and in the USA starts in the late nineteenth century with technological advancements in food preservation. It also led to a flourishing of promotional advertisements. The study analyses baby food advertisements by the brands Allenbury and Mellin at the early stages of their business (1880s–1940s). Visual and verbal analyses are conducted to investigate how children were characterised in advertisements. The aim of the study is to understand the extent to which baby food advertisements were a reflection of the changing role of children in British and American society.","PeriodicalId":37939,"journal":{"name":"Childhood in the Past","volume":null,"pages":null},"PeriodicalIF":0.8000,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Childhood in the Past","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/17585716.2022.2095171","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ANTHROPOLOGY","Score":null,"Total":0}
引用次数: 3
Abstract
ABSTRACT The industrialised production of baby food in the UK and in the USA starts in the late nineteenth century with technological advancements in food preservation. It also led to a flourishing of promotional advertisements. The study analyses baby food advertisements by the brands Allenbury and Mellin at the early stages of their business (1880s–1940s). Visual and verbal analyses are conducted to investigate how children were characterised in advertisements. The aim of the study is to understand the extent to which baby food advertisements were a reflection of the changing role of children in British and American society.
期刊介绍：
Childhood in the Past provides a peer-reviewed, interdisciplinary, international forum for the publication of research into all aspects of children and childhood in the past, which transcends conventional intellectual, disciplinary, geographical and chronological boundaries. The editor welcomes offers of papers from any field of study which can further knowledge and understanding of the nature and experience of childhood in the past.
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