{"title":"Exploring Cross-cultural Comfort Food Narratives in Beryl Shereshewsky’s YouTube Videos","authors":"Nayana George, Smita Dhantal","doi":"10.1177/09732586231155497","DOIUrl":null,"url":null,"abstract":"This article explores how certain food and the stories linked to the same are capable of evoking feelings of comfort and security. Food binds people together. The rituals and practices surrounding food inspire and sustain the association of various memories, experiences and emotions. The area of food studies is especially interested in how these linkages translate into the practice of nourishment. The narratives surrounding comfort food take on a cross-cultural flavour in the videos from Beryl Shereshewsky’s YouTube channel. This article analyses these narratives through the lens of Symbolic Interactionism to explicate how these food narratives bring people together from across the world by evoking the universal needs of food and comfort. Consequently, it is seen that even though it is true that the experience of consuming comfort food is extremely personal, it is also rendered as a universal phenomenon through the narratives that are created and shared.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"1 1","pages":""},"PeriodicalIF":1.5000,"publicationDate":"2023-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Creative Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/09732586231155497","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
This article explores how certain food and the stories linked to the same are capable of evoking feelings of comfort and security. Food binds people together. The rituals and practices surrounding food inspire and sustain the association of various memories, experiences and emotions. The area of food studies is especially interested in how these linkages translate into the practice of nourishment. The narratives surrounding comfort food take on a cross-cultural flavour in the videos from Beryl Shereshewsky’s YouTube channel. This article analyses these narratives through the lens of Symbolic Interactionism to explicate how these food narratives bring people together from across the world by evoking the universal needs of food and comfort. Consequently, it is seen that even though it is true that the experience of consuming comfort food is extremely personal, it is also rendered as a universal phenomenon through the narratives that are created and shared.
期刊介绍:
The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.