{"title":"Does travel desire influence COVID-19 vaccination intentions?","authors":"Y. Ekinci, D. Gursoy, A. Can, N. Williams","doi":"10.1080/19368623.2022.2020701","DOIUrl":null,"url":null,"abstract":"ABSTRACT Since the economic recovery heavily depends on the population attaining herd immunity against the virus through the vaccination programme, understanding the factors that improve people’s intentions to get vaccinated against COVID-19 is critically important for the hospitality and tourism industry. This research investigates whether travel desire can moderate the relationship between attitude toward COVID-19 vaccines and COVID-19 vaccination intentions. The proposed model was tested utilizing two sets of data collected from a total of 1,341 adults. The results of the study show that subjective norms and perceived risk are strong predictors of attitude toward COVID-19 vaccines. The effects of subjective norms and perceived vaccination risk on COVID-19 vaccination intentions are partially mediated by attitude toward COVID-19 vaccines. The findings show that the higher the travel desire individuals have, the stronger the effects of their attitude toward COVID-19 vaccines on COVID-19 vaccination intentions are.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"31 1","pages":"413 - 430"},"PeriodicalIF":11.9000,"publicationDate":"2022-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"20","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality Marketing & Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/19368623.2022.2020701","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 20
Abstract
ABSTRACT Since the economic recovery heavily depends on the population attaining herd immunity against the virus through the vaccination programme, understanding the factors that improve people’s intentions to get vaccinated against COVID-19 is critically important for the hospitality and tourism industry. This research investigates whether travel desire can moderate the relationship between attitude toward COVID-19 vaccines and COVID-19 vaccination intentions. The proposed model was tested utilizing two sets of data collected from a total of 1,341 adults. The results of the study show that subjective norms and perceived risk are strong predictors of attitude toward COVID-19 vaccines. The effects of subjective norms and perceived vaccination risk on COVID-19 vaccination intentions are partially mediated by attitude toward COVID-19 vaccines. The findings show that the higher the travel desire individuals have, the stronger the effects of their attitude toward COVID-19 vaccines on COVID-19 vaccination intentions are.
期刊介绍：
The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.
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