The Importance of Social Norm on Adopting Sustainable Digital Fertilisation Methods

IF 4.2 4区 管理学 Q1 ENVIRONMENTAL STUDIES Organization & Environment Pub Date : 2020-06-01 DOI:10.1177/1086026620929074
S. Hüttel, Marie-Therese Leuchten, M. Leyer
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引用次数: 12

Abstract

Precision farming systems promise a highly efficient resource use reducing cost for farmers and contributing to the preservation of the environment. A major obstacle, however, in such systems dissemination is the reluctant adoption by farmers. Prior work is suggesting that mainly knowledge or missing resources for investment are barriers, while social norms are rarely addressed for precision farming systems. We adopt the reasoned action approach including behavioural, social, and control aspects to analyse intentions and actual use of sustainable digital fertilisation methods. Based on a German sample of farmers, we find that social norm is the major predictor, while behavioural and control aspects surprisingly are not relevant at all. The results contribute to the understanding of what drives farmers in adopting precision farming systems on a theoretical basis and highlight the importance of considering social norms in increasing adoption.
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社会规范对采用可持续数字施肥方法的重要性
精准农业系统有望高效利用资源,降低农民成本,并有助于保护环境。然而,在这种制度的传播中,一个主要障碍是农民不情愿地采用。先前的工作表明,主要是知识或投资资源缺失是障碍,而精准农业系统很少涉及社会规范。我们采用合理的行动方法,包括行为、社会和控制方面,来分析可持续数字施肥方法的意图和实际使用情况。基于德国农民样本,我们发现社会规范是主要的预测因素,而令人惊讶的是,行为和控制方面根本不相关。研究结果有助于从理论上理解是什么驱使农民采用精准农业系统,并强调考虑社会规范在增加采用方面的重要性。
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来源期刊
CiteScore
11.20
自引率
5.70%
发文量
19
期刊介绍: Organization & Environment encourages informed discussion about the social roots and consequences of environmental problems and stimulates deeper reflection on the meaning and significance of the natural world. By critically examining the impact of human production and consumption systems on the natural environment, Organization & Environment develops new perspectives on organizations that encourage environmentally sensitive reflection, inquiry, and practice.
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