{"title":"TOO HARD TO MEASURE! MEASUREMENT OF SOCIAL MEDIA ACTIVITIES. AN OBJECTIVE-BASED PROCESS","authors":"Christopher Zerres","doi":"10.52846/mnmk.19.2.04","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Management Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.52846/mnmk.19.2.04","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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