Abstract Thanks to constantly improving software packages, apps, and technologies themselves, creating and improving websites has become much easier. Excess or lack of information, inappropriate layout of website management, inefficiency of additional functions, excess of visual material - these are the problems faced by website users. These problems are usually not of a technological nature, so the change in technology will not determine what the user wants and what problems he faces. However, studies have ignored the fact that the type of business can affect decision outcomes (i.e., website evaluation) may also influence the perceived satisfaction and trust. This article examines consumer satisfaction and trust with services provided by the C2C websites. This study first proposes an analytical model that contains website quality indicators of consumer satisfaction and trust. Theoretical contributions and managerial implications are generated on the basis of the findings and analysis. The results showed a positive effect of website quality on consumer trust and satisfaction, which was partially mediated through consumer trust. Moreover, consumer trust had a positive association with all website quality indicators and satisfaction. The C2C website business should understand the consumer’s website quality expectations with respect to online shopping, to attract new consumers and to retain their existing consumers.
{"title":"The impact of quality of C2C online store on consumer satisfaction: an empirical study in Lithuania","authors":"Antanas Usas, E. Jasinskas, D. Štreimikienė","doi":"10.2478/mmcks-2023-0007","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0007","url":null,"abstract":"Abstract Thanks to constantly improving software packages, apps, and technologies themselves, creating and improving websites has become much easier. Excess or lack of information, inappropriate layout of website management, inefficiency of additional functions, excess of visual material - these are the problems faced by website users. These problems are usually not of a technological nature, so the change in technology will not determine what the user wants and what problems he faces. However, studies have ignored the fact that the type of business can affect decision outcomes (i.e., website evaluation) may also influence the perceived satisfaction and trust. This article examines consumer satisfaction and trust with services provided by the C2C websites. This study first proposes an analytical model that contains website quality indicators of consumer satisfaction and trust. Theoretical contributions and managerial implications are generated on the basis of the findings and analysis. The results showed a positive effect of website quality on consumer trust and satisfaction, which was partially mediated through consumer trust. Moreover, consumer trust had a positive association with all website quality indicators and satisfaction. The C2C website business should understand the consumer’s website quality expectations with respect to online shopping, to attract new consumers and to retain their existing consumers.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"18 1","pages":"113 - 126"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46130992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The aim of the article is to analyze the wellness tourism topic, focusing on the overview and the research directions in the period 2012-2022, published in WoS and Scopus databases. This attempt is aided by the methods of bibliometric analysis, such as co-citation analysis, bibliometric coupling, reference analysis and keywords analysis. The current research reveals information about which pair of papers, authors or journals are cited together as sources of articles from the past almost 11 years formatting the core of the topic of wellness tourism regarding destination, marketing and management in this area. As result of the research, can be concluded that articles in wellness tourism topics highly published in Social Science and Economic disciplines, mostly in English language both in WoS and Scopus databases. Based on the keyword analysis, 7 clusters related to the research of the last almost eleven years resulted. These clusters namely can be defined as: researches focusing on competitiveness, wellness tourism philosophy, quality, sustainability, digitalization, motivation, marketing and management, loyalty and customer satisfaction, and COVID-19 pandemic situation.
{"title":"Wellness Tourism Management Research A bibliometric analysis","authors":"Greta Gulyas, Elisabeta Molnar","doi":"10.2478/mmcks-2023-0010","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0010","url":null,"abstract":"Abstract The aim of the article is to analyze the wellness tourism topic, focusing on the overview and the research directions in the period 2012-2022, published in WoS and Scopus databases. This attempt is aided by the methods of bibliometric analysis, such as co-citation analysis, bibliometric coupling, reference analysis and keywords analysis. The current research reveals information about which pair of papers, authors or journals are cited together as sources of articles from the past almost 11 years formatting the core of the topic of wellness tourism regarding destination, marketing and management in this area. As result of the research, can be concluded that articles in wellness tourism topics highly published in Social Science and Economic disciplines, mostly in English language both in WoS and Scopus databases. Based on the keyword analysis, 7 clusters related to the research of the last almost eleven years resulted. These clusters namely can be defined as: researches focusing on competitiveness, wellness tourism philosophy, quality, sustainability, digitalization, motivation, marketing and management, loyalty and customer satisfaction, and COVID-19 pandemic situation.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"18 1","pages":"172 - 191"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41416369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Cultural intelligence (CQ) and emotional intelligence (EQ) represent key competencies of multicultural leadership in the new normal global business environment. This paper aims to present a comparative quantitative study concerning emotional and cultural intelligences in USA and Romania, backed by a brief geo-linked bibliometric literature review. The bibliometric analysis is performed with VOSviewer for the works focusing on these two variables published in USA and, respectively, in Romania. Inspired by the findings of this comparative analysis, it is performed a quantitative research based on 604 questionnaires distributed to managers in USA and in Romania, and on statistical processing using SPSS software. The statistical results show that both CQ and EQ constitute significant vectors in developing multicultural leadership and organizational performance in a multicultural business environment for both USA and Romania. The comparative study reveals a higher level of CQ and EQ in the Romanian business environment than in USA. The difference could be explained by the focus on rationality and profit maximization in the American business education. The contribution of the paper comes from these findings and they can help researchers and practitioners to stimulate their efforts in improving CQ and EQ competences.
{"title":"Emotional and cultural intelligences: a comparative analysis between the United States of America and Romania","authors":"C. Bratianu, Dan Paiuc","doi":"10.2478/mmcks-2023-0006","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0006","url":null,"abstract":"Abstract Cultural intelligence (CQ) and emotional intelligence (EQ) represent key competencies of multicultural leadership in the new normal global business environment. This paper aims to present a comparative quantitative study concerning emotional and cultural intelligences in USA and Romania, backed by a brief geo-linked bibliometric literature review. The bibliometric analysis is performed with VOSviewer for the works focusing on these two variables published in USA and, respectively, in Romania. Inspired by the findings of this comparative analysis, it is performed a quantitative research based on 604 questionnaires distributed to managers in USA and in Romania, and on statistical processing using SPSS software. The statistical results show that both CQ and EQ constitute significant vectors in developing multicultural leadership and organizational performance in a multicultural business environment for both USA and Romania. The comparative study reveals a higher level of CQ and EQ in the Romanian business environment than in USA. The difference could be explained by the focus on rationality and profit maximization in the American business education. The contribution of the paper comes from these findings and they can help researchers and practitioners to stimulate their efforts in improving CQ and EQ competences.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"18 1","pages":"91 - 112"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45286711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
O. Novoselova, J. Simon, Ildikó Kemény, K. Zhu, K. Csobán, Andrej Balogh, L. Dávid
Abstract The stronger capacity of falsehood to diffuse in comparison with the truth pushes researchers to identify fake news effects on the formation of country brand equity due to the distant and intangible nature of this notion. To explore this exposure, valenced framing theory is applied as a suitable framework where credibility and cognitive image are checked to be mediators in this relationship. This study adopted a perceived and projected image approach for online survey design, and a quantitative method was applied. The results depict that fake news frames have an indirect effect on a country’s brand equity mediated by news credibility and cognitive image toward the country. We show that news credibility and cognitive image function as sequential mediators, meaning that the level of believability and cognitive preconceptions about a certain country directly affect country brand equity. Moreover, this study demonstrates that negatively framed fake news can affect all dimensions of country brand equity negatively, whereas positive fake news frames do not change people’s perceptions significantly. According to the outcomes, we proved that the level of credibility is significantly influenced by the type of valenced fake news frame as well. We discuss the implications of the findings and future research directions in the field of fake news and country brands.
{"title":"Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process","authors":"O. Novoselova, J. Simon, Ildikó Kemény, K. Zhu, K. Csobán, Andrej Balogh, L. Dávid","doi":"10.1515/mmcks-2023-0009","DOIUrl":"https://doi.org/10.1515/mmcks-2023-0009","url":null,"abstract":"Abstract The stronger capacity of falsehood to diffuse in comparison with the truth pushes researchers to identify fake news effects on the formation of country brand equity due to the distant and intangible nature of this notion. To explore this exposure, valenced framing theory is applied as a suitable framework where credibility and cognitive image are checked to be mediators in this relationship. This study adopted a perceived and projected image approach for online survey design, and a quantitative method was applied. The results depict that fake news frames have an indirect effect on a country’s brand equity mediated by news credibility and cognitive image toward the country. We show that news credibility and cognitive image function as sequential mediators, meaning that the level of believability and cognitive preconceptions about a certain country directly affect country brand equity. Moreover, this study demonstrates that negatively framed fake news can affect all dimensions of country brand equity negatively, whereas positive fake news frames do not change people’s perceptions significantly. According to the outcomes, we proved that the level of credibility is significantly influenced by the type of valenced fake news frame as well. We discuss the implications of the findings and future research directions in the field of fake news and country brands.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"18 1","pages":"145 - 171"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67036357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract External knowledge sources such as professional social media accounts represent an understudied domain in the digital media adoption literature of small enterprises. This article extends the Technology Acceptance Model with two additional factors – external knowledge source and trust in digital marketing professionals – to better understand the digital marketing adoption of microenterprises. We collected and analyzed data from 181 microenterprises using online survey and structural equation modeling methodology. Results indicate that participation in events and following professional Facebook groups are positively related to perceived ease of use, while following professional Facebook groups, blogs, and vlogs, and meeting consultants are positively related to perceived usefulness. Besides, trust in marketing professionals has a significant effect on both perceived ease of use and perceived usefulness. By applying the technology-in-practice literature to digital marketing adoption, the article highlights that marketing professionals can be a bridge between academia and small business managers by contextualizing and translating formal knowledge to practical easy-to-understand knowledge.
{"title":"Digital marketing adoption of microenterprises in a technology acceptance approach","authors":"Ágnes Buvár, Mirkó Gáti","doi":"10.2478/mmcks-2023-0008","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0008","url":null,"abstract":"Abstract External knowledge sources such as professional social media accounts represent an understudied domain in the digital media adoption literature of small enterprises. This article extends the Technology Acceptance Model with two additional factors – external knowledge source and trust in digital marketing professionals – to better understand the digital marketing adoption of microenterprises. We collected and analyzed data from 181 microenterprises using online survey and structural equation modeling methodology. Results indicate that participation in events and following professional Facebook groups are positively related to perceived ease of use, while following professional Facebook groups, blogs, and vlogs, and meeting consultants are positively related to perceived usefulness. Besides, trust in marketing professionals has a significant effect on both perceived ease of use and perceived usefulness. By applying the technology-in-practice literature to digital marketing adoption, the article highlights that marketing professionals can be a bridge between academia and small business managers by contextualizing and translating formal knowledge to practical easy-to-understand knowledge.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"18 1","pages":"127 - 144"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47548135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nik Rozana Nik Masdek, K. Wong, Nolila Mohd Nawi, J. Sharifuddin, W. Wong
Abstract Under the sustainability domain, food waste is a significant global challenge receiving growing attention. The management of household food waste which relies heavily on landfilling, is predominantly ineffective and unsustainable. To implement sustainable food waste management, an understanding of the individual behaviour is needed since psychological effects often undermine technological solutions. This study direct its investigation on urban households’ sustainable food waste management behaviour by extending the Theory of Planned Behaviour. An online survey was utilized for data collection. Using Partial Least Squares Structural Equation Modelling, assessments were made on the determinants of intention and behaviour of 520 households in the Klang Valley. The analysis support two factors that influence attitude positively, while five factors positively influence intention to implement best practices of reusing leftovers, separating household waste, and doing home composting. However, although the households have positive intentions, yet their composting practices seem to be the least adopted compared to the other sustainable elements. Addressing the lack of participation requires a holistic approach via dissemination of educational materials, social media coverage, and awareness campaigns. It is also suggested that composting be incentivized and be included in reward schemes similar to recycling. This study paves the way to enhance understanding of the factors to adopt sustainable food waste management among households in the urban areas. The findings provide insights for policy makers and other stakeholders on what type of information to consider when designing effective food waste management campaigns and urban development strategies, supporting the opportunity for consumer behavioural change.
{"title":"Antecedents of sustainable food waste management behaviour: Empirical evidence from urban households in Malaysia","authors":"Nik Rozana Nik Masdek, K. Wong, Nolila Mohd Nawi, J. Sharifuddin, W. Wong","doi":"10.2478/mmcks-2023-0004","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0004","url":null,"abstract":"Abstract Under the sustainability domain, food waste is a significant global challenge receiving growing attention. The management of household food waste which relies heavily on landfilling, is predominantly ineffective and unsustainable. To implement sustainable food waste management, an understanding of the individual behaviour is needed since psychological effects often undermine technological solutions. This study direct its investigation on urban households’ sustainable food waste management behaviour by extending the Theory of Planned Behaviour. An online survey was utilized for data collection. Using Partial Least Squares Structural Equation Modelling, assessments were made on the determinants of intention and behaviour of 520 households in the Klang Valley. The analysis support two factors that influence attitude positively, while five factors positively influence intention to implement best practices of reusing leftovers, separating household waste, and doing home composting. However, although the households have positive intentions, yet their composting practices seem to be the least adopted compared to the other sustainable elements. Addressing the lack of participation requires a holistic approach via dissemination of educational materials, social media coverage, and awareness campaigns. It is also suggested that composting be incentivized and be included in reward schemes similar to recycling. This study paves the way to enhance understanding of the factors to adopt sustainable food waste management among households in the urban areas. The findings provide insights for policy makers and other stakeholders on what type of information to consider when designing effective food waste management campaigns and urban development strategies, supporting the opportunity for consumer behavioural change.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"18 1","pages":"53 - 77"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46064869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The COVID-19 pandemic has forced education institutions to adapt by using online tools to continue teaching when distancing was required. While the pandemic has had a negative effect on education, online learning has proven to be better than learning alone. This new paradigm shift in the way teaching can be delivered has paved the way for online classes to be taken in consideration outside of the pandemic. For countries which have a poor infrastructure in some regions, that makes it hard for all children to arrive to school daily, especially during harsh winters, online teaching could be used to offer continuous learning to all students. It can also continue to be used in some cases where classes cannot be attended due to illnesses. It is relevant to further study the impact of online learning within different schools from different regions, and to recognize the shaping factors for online teaching. The present study was based on a survey, in which 522 teachers from different categories of schools participated. Differences between the teaching processes during the pandemic have been studied based on the school’s funding (public or private), the region the school is based in, and the level of education that teachers provide. Results have highlighted differences based on all the studied categories.
{"title":"A nexus analysis of the online teaching context in Romanian schools","authors":"Florentina Ecaterina Joga, Cătălina Chinie","doi":"10.2478/mmcks-2023-0005","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0005","url":null,"abstract":"Abstract The COVID-19 pandemic has forced education institutions to adapt by using online tools to continue teaching when distancing was required. While the pandemic has had a negative effect on education, online learning has proven to be better than learning alone. This new paradigm shift in the way teaching can be delivered has paved the way for online classes to be taken in consideration outside of the pandemic. For countries which have a poor infrastructure in some regions, that makes it hard for all children to arrive to school daily, especially during harsh winters, online teaching could be used to offer continuous learning to all students. It can also continue to be used in some cases where classes cannot be attended due to illnesses. It is relevant to further study the impact of online learning within different schools from different regions, and to recognize the shaping factors for online teaching. The present study was based on a survey, in which 522 teachers from different categories of schools participated. Differences between the teaching processes during the pandemic have been studied based on the school’s funding (public or private), the region the school is based in, and the level of education that teachers provide. Results have highlighted differences based on all the studied categories.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"18 1","pages":"78 - 90"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42640848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
T. Csizmadia, Nóra Obermayer, Eszter Bogdány, Pál Purnhauser, Zsuzsanna Banász
Abstract The change caused by Industry 4.0 (I4.0) has fundamentally changed our lives and operations of organisations. The objective of the article is to reveal whether I4.0 implementation supports human workforces, knowledge sharing and knowledge storage in case of Hungarian small and medium-sized enterprises (SMEs). The data were obtained from 122 completed questionnaires out of 152 requests. The analysis is based on quantitative methodology, relationship analyses (Cramer’s V) were used. The study was conducted in 2021 with the participation of Hungarian SMEs’ leaders. Based on the results it can be concluded that the implementation of I4.0 technologies supports human workforces in SMEs. In addition, our study reveals that collaborative technologies and social media were implemented to support knowledge sharing in SMEs. At the same time, knowledge storage is not the primary purpose of implementing I4.0 technologies in SMEs. From a theoretical perspective, it contributes to enriching the empirical evidence on implementing I4.0 technologies and their impact on supporting human resources. From a practical point of view, the research identifies those I4.0 technologies that support SMEs in knowledge sharing. Collaborative technologies and social media can be implemented in order to advance the fields of Collaboration, Communication and Connecting. The originality of our research is given by the fact that, to the best of our knowledge, this is the first study that examines the aspects of I4.0 technologies in terms of human resource and knowledge sharing and storage in Hungarian SMEs.
{"title":"Examining Industry 4.0 through the lens of human resource and knowledge management: Implications for SMEs","authors":"T. Csizmadia, Nóra Obermayer, Eszter Bogdány, Pál Purnhauser, Zsuzsanna Banász","doi":"10.2478/mmcks-2023-0001","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0001","url":null,"abstract":"Abstract The change caused by Industry 4.0 (I4.0) has fundamentally changed our lives and operations of organisations. The objective of the article is to reveal whether I4.0 implementation supports human workforces, knowledge sharing and knowledge storage in case of Hungarian small and medium-sized enterprises (SMEs). The data were obtained from 122 completed questionnaires out of 152 requests. The analysis is based on quantitative methodology, relationship analyses (Cramer’s V) were used. The study was conducted in 2021 with the participation of Hungarian SMEs’ leaders. Based on the results it can be concluded that the implementation of I4.0 technologies supports human workforces in SMEs. In addition, our study reveals that collaborative technologies and social media were implemented to support knowledge sharing in SMEs. At the same time, knowledge storage is not the primary purpose of implementing I4.0 technologies in SMEs. From a theoretical perspective, it contributes to enriching the empirical evidence on implementing I4.0 technologies and their impact on supporting human resources. From a practical point of view, the research identifies those I4.0 technologies that support SMEs in knowledge sharing. Collaborative technologies and social media can be implemented in order to advance the fields of Collaboration, Communication and Connecting. The originality of our research is given by the fact that, to the best of our knowledge, this is the first study that examines the aspects of I4.0 technologies in terms of human resource and knowledge sharing and storage in Hungarian SMEs.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"18 1","pages":"1 - 19"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48668727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Octavian-Dragomir Jora, V. Roșca, Mihaela Iacob, M. Murea, Matei-Ștefan Nedef
Abstract The popular mindset and widespread narrative, at least until not so long ago, was that in outer space affairs the fiefdom belongs, politically and economically, to governments and big businesses. An array of alliances between few states and their privileged partners from the corporate world constituted the highly exclusivist space ecosystem. Little room was supposed to be available to non-full-fledged spacefaring nations and enterprises originated from them, a configuration furthermore jammed by the fact that international agreements – i.e., the “Outer Space Treaty” (1967) an the “Moon Treaty” (1979) – seem to be rather dismissive of extensive exploitation of celestial bodies, adding to the already prohibitive costs of such endeavours if legitimized. Devoted mainly to scientific exploration paired with exploitation only of planetary proximities – viz., the large satellite population orbiting the Earth, with their support and serviced industries, all estimated at half a trillion dollars –, the space economy, in its high-tech dimension, steadily democratized itself, becoming more competitive, and collaborative too, opening up to small and medium enterprises (SMEs), many coming from emerging spacefaring nations. The literature covering SMEs contribution to the development of the space economy is on track of consolidation, as the process itself is unfolding, with data covering only the most powerful space players (e.g., US, EU). Valuable insights are added starting from the common wisdom that institutions (channelling economic information and incentives) are the main drivers in space development, rather than business size, even more in a competitive- collaborative global economy. A case study is dedicated to the Romanian experience (that of a relatively new and little player in European/global space affairs). A conclusion is that in an economy of unbounded creativity and borderless capital, visionary enterprises, big or small, fit even into the space industry value chains, if a pro-market, pro-business climate is secured.
{"title":"Small and medium enterprises shooting for the stars: what matters, besides size, in outer space economy?","authors":"Octavian-Dragomir Jora, V. Roșca, Mihaela Iacob, M. Murea, Matei-Ștefan Nedef","doi":"10.2478/mmcks-2023-0002","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0002","url":null,"abstract":"Abstract The popular mindset and widespread narrative, at least until not so long ago, was that in outer space affairs the fiefdom belongs, politically and economically, to governments and big businesses. An array of alliances between few states and their privileged partners from the corporate world constituted the highly exclusivist space ecosystem. Little room was supposed to be available to non-full-fledged spacefaring nations and enterprises originated from them, a configuration furthermore jammed by the fact that international agreements – i.e., the “Outer Space Treaty” (1967) an the “Moon Treaty” (1979) – seem to be rather dismissive of extensive exploitation of celestial bodies, adding to the already prohibitive costs of such endeavours if legitimized. Devoted mainly to scientific exploration paired with exploitation only of planetary proximities – viz., the large satellite population orbiting the Earth, with their support and serviced industries, all estimated at half a trillion dollars –, the space economy, in its high-tech dimension, steadily democratized itself, becoming more competitive, and collaborative too, opening up to small and medium enterprises (SMEs), many coming from emerging spacefaring nations. The literature covering SMEs contribution to the development of the space economy is on track of consolidation, as the process itself is unfolding, with data covering only the most powerful space players (e.g., US, EU). Valuable insights are added starting from the common wisdom that institutions (channelling economic information and incentives) are the main drivers in space development, rather than business size, even more in a competitive- collaborative global economy. A case study is dedicated to the Romanian experience (that of a relatively new and little player in European/global space affairs). A conclusion is that in an economy of unbounded creativity and borderless capital, visionary enterprises, big or small, fit even into the space industry value chains, if a pro-market, pro-business climate is secured.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"18 1","pages":"20 - 35"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44944465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Social entrepreneurship is a relatively new concept in Estonia and measuring the social impact of enterprises is not yet the norm. It has gained more awareness during recent years and therefore several support instruments have been established. The aim of the paper is to provide a framework for impact analysis of an incubator and analysis of the evaluation of the program for social enterprises according to the designed framework. The incubation program itself was piloted at a higher education institution. The paper addresses the concept of social enterprises, new social venture creation, incubation by a higher education institution and its impact on social enterprises. While the development of enterprises is a common topic, the research on social impact incubators is still scarce. The study is characterised by a descriptive and an exploratory study design. The paper explores the social enterprise incubator through mixed-method two-stage content analysis of the applications and self-analysis reports of the participants of the incubator. In the process of the content analysis, qualitative data analysis is used. Finally, the paper concludes that the incubator was successful as it helped the social enterprises to become sustainable and enhanced their social impact. The limitation of the research is the evaluation design which addresses measuring the successfulness of the incubation immediately after the end of the programme and not in the long-term. The study contributes to the literature on measuring the successfulness of incubation processes and on the practice of incubating new social ventures with social impact.
{"title":"Towards an understanding of how a higher education institution can enhance the impact of social enterprises through incubation","authors":"Katri-Liis Lepik, Eliisa Sakarias","doi":"10.2478/mmcks-2023-0003","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0003","url":null,"abstract":"Abstract Social entrepreneurship is a relatively new concept in Estonia and measuring the social impact of enterprises is not yet the norm. It has gained more awareness during recent years and therefore several support instruments have been established. The aim of the paper is to provide a framework for impact analysis of an incubator and analysis of the evaluation of the program for social enterprises according to the designed framework. The incubation program itself was piloted at a higher education institution. The paper addresses the concept of social enterprises, new social venture creation, incubation by a higher education institution and its impact on social enterprises. While the development of enterprises is a common topic, the research on social impact incubators is still scarce. The study is characterised by a descriptive and an exploratory study design. The paper explores the social enterprise incubator through mixed-method two-stage content analysis of the applications and self-analysis reports of the participants of the incubator. In the process of the content analysis, qualitative data analysis is used. Finally, the paper concludes that the incubator was successful as it helped the social enterprises to become sustainable and enhanced their social impact. The limitation of the research is the evaluation design which addresses measuring the successfulness of the incubation immediately after the end of the programme and not in the long-term. The study contributes to the literature on measuring the successfulness of incubation processes and on the practice of incubating new social ventures with social impact.","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"18 1","pages":"36 - 52"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47917988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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