{"title":"On the Tracks of Musical Screenscapes: Analysing the Emerging Phenomenon of Bollywood Filmi-song Tourism in Iceland","authors":"Apoorva Nanjangud, S. Reijnders","doi":"10.1177/14687976221090728","DOIUrl":null,"url":null,"abstract":"Around the world, cities and regions are welcoming tourists after being in the spotlight of popular movies, games, novels, TV series or other forms of popular media culture. Popular Hindi cinema (Bollywood) too has long impacted destination imaginaries and the ensuing travels. What remains scarce in existing research is how its crucial component – Filmi-songs – impacts tourists’ imaginaries of a destination, and consequently how they perform their travels. This study investigates the role and significance of filmi-songs in tourism practices, by focussing on the case-study of ‘Gerua’ from the film ‘Dilwale’ (2015), after which Iceland experienced a rise in Indian tourism. Employing 18 in-depth interviews with tourists, but also various local stakeholders in the business of media-tourism, this study attempts to understand what impact Bollywood songs have on travel motivations of its audiences, how tourists experience the filmi-song location on-site, and finally how the phenomenon is perceived and evaluated by local stakeholders in Iceland. Results show that filmi-song tourists are actively engaged in reconstructing scenes from their beloved filmi-songs by indulging in shot re-creations and song re-enactments. By drawing links between Bollywoodized narratives and locations in Iceland, and by sharing these performances online, these tourist practices contribute to the imaginative heritage of Iceland in the global imagination.","PeriodicalId":47199,"journal":{"name":"Tourist Studies","volume":null,"pages":null},"PeriodicalIF":3.3000,"publicationDate":"2022-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourist Studies","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/14687976221090728","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 4
Abstract
Around the world, cities and regions are welcoming tourists after being in the spotlight of popular movies, games, novels, TV series or other forms of popular media culture. Popular Hindi cinema (Bollywood) too has long impacted destination imaginaries and the ensuing travels. What remains scarce in existing research is how its crucial component – Filmi-songs – impacts tourists’ imaginaries of a destination, and consequently how they perform their travels. This study investigates the role and significance of filmi-songs in tourism practices, by focussing on the case-study of ‘Gerua’ from the film ‘Dilwale’ (2015), after which Iceland experienced a rise in Indian tourism. Employing 18 in-depth interviews with tourists, but also various local stakeholders in the business of media-tourism, this study attempts to understand what impact Bollywood songs have on travel motivations of its audiences, how tourists experience the filmi-song location on-site, and finally how the phenomenon is perceived and evaluated by local stakeholders in Iceland. Results show that filmi-song tourists are actively engaged in reconstructing scenes from their beloved filmi-songs by indulging in shot re-creations and song re-enactments. By drawing links between Bollywoodized narratives and locations in Iceland, and by sharing these performances online, these tourist practices contribute to the imaginative heritage of Iceland in the global imagination.
期刊介绍：
Tourist Studies is a multi-disciplinary journal providing a platform for the development of critical perspectives on the nature of tourism as a social phenomenon through a qualitative lens. Theoretical and multi-disciplinary. Tourist Studies provides a critical social science approach to the study of the tourist and the structures which influence tourist behaviour and the production and reproduction of tourism. The journal examines the relationship between tourism and related fields of social inquiry. Tourism and tourist styles consumption are not only emblematic of many features of contemporary social change, such as mobility, restlessness, the search for authenticity and escape, but they are increasingly central to economic restructuring, globalization, the sociology of consumption and the aestheticization of everyday life. Tourist Studies analyzes these features of tourism from a multi-disciplinary perspective and seeks to evaluate, compare and integrate approaches to tourism from sociology, socio-psychology, leisure studies, cultural studies, geography and anthropology. Global Perspective. Tourist Studies takes a global perspective of tourism, widening and challenging the established views of tourism presented in current periodical literature. Tourist Studies includes: Theoretical analysis with a firm grounding in contemporary problems and issues in tourism studies, qualitative analyses of tourism and the tourist experience, reviews linking theory and policy, interviews with scholars at the forefront of their fields, review essays on particular fields or issues in the study of tourism, review of key texts, publications and visual media relating to tourism studies, and notes on conferences and other events of topical interest to the field of tourism studies.
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