{"title":"Characterizing growth in decentralized socio-economic networks through triadic closure-related network motifs","authors":"Cheick Tidiane Ba, Matteo Zignani, Sabrina Gaito","doi":"10.1016/j.osnem.2023.100266","DOIUrl":null,"url":null,"abstract":"<div><p>The emergence of the Web3 paradigm has led to more and more systems built on blockchain technology and relying on cryptocurrency tokens – both fungible and non-fungible – to sustain themselves and generate profit. The growth and success of these platforms are strongly dependent on the growth and evolution of the trade relationships among users. In this context, it is of paramount importance to understand the mechanism behind the evolution and growth dynamics of these economic ties: however, in these systems the trade relationships are strictly intertwined with social dynamics, posing significant challenges in the analysis. One of the most important mechanisms behind the evolution of social networks is the triadic closure principle: given the strict link between social and economic spheres, the mechanism emerges as a potential candidate among mechanisms in literature. Therefore in this work, we extend the existing methodology for triadic closure studies and adapt it to directed networks. We performed an analysis centered around 3-node subgraphs known as “triads” and statistically significant triads referred to as “triadic motifs”, both from a static and temporal perspective. The methodology was applied to various decentralized socio-economic networks with distinct levels of social components. These networks include currency transfers from the blockchain-based online social media platform Steemit, trade relationships among NFT sellers and buyers on the Ethereum blockchain, and a blockchain-based currency designed for humanitarian aid called Sarafu. Our measurements show how triadic closure is relevant during the evolution of these platforms and, for a few aspects, more impactful than centralized online social networks, where triadic closure is also incentivized by recommendation systems. Moreover, we are able to highlight both similarities and differences across networks with different levels of social components, both from a static and temporal standpoint. Overall our work presents strong evidence that triadic closure is an important evolutionary mechanism in decentralized socio-economic networks. Our findings provide a stepping stone in the study of decentralized socio-economic networks. Understanding the evolution of other decentralized networks, not following the same Web3 paradigm or with different social components will provide valuable insight into the understanding of dynamics in decentralized systems and potentially improve their design process.</p></div>","PeriodicalId":52228,"journal":{"name":"Online Social Networks and Media","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Online Social Networks and Media","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2468696423000253","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
Abstract
The emergence of the Web3 paradigm has led to more and more systems built on blockchain technology and relying on cryptocurrency tokens – both fungible and non-fungible – to sustain themselves and generate profit. The growth and success of these platforms are strongly dependent on the growth and evolution of the trade relationships among users. In this context, it is of paramount importance to understand the mechanism behind the evolution and growth dynamics of these economic ties: however, in these systems the trade relationships are strictly intertwined with social dynamics, posing significant challenges in the analysis. One of the most important mechanisms behind the evolution of social networks is the triadic closure principle: given the strict link between social and economic spheres, the mechanism emerges as a potential candidate among mechanisms in literature. Therefore in this work, we extend the existing methodology for triadic closure studies and adapt it to directed networks. We performed an analysis centered around 3-node subgraphs known as “triads” and statistically significant triads referred to as “triadic motifs”, both from a static and temporal perspective. The methodology was applied to various decentralized socio-economic networks with distinct levels of social components. These networks include currency transfers from the blockchain-based online social media platform Steemit, trade relationships among NFT sellers and buyers on the Ethereum blockchain, and a blockchain-based currency designed for humanitarian aid called Sarafu. Our measurements show how triadic closure is relevant during the evolution of these platforms and, for a few aspects, more impactful than centralized online social networks, where triadic closure is also incentivized by recommendation systems. Moreover, we are able to highlight both similarities and differences across networks with different levels of social components, both from a static and temporal standpoint. Overall our work presents strong evidence that triadic closure is an important evolutionary mechanism in decentralized socio-economic networks. Our findings provide a stepping stone in the study of decentralized socio-economic networks. Understanding the evolution of other decentralized networks, not following the same Web3 paradigm or with different social components will provide valuable insight into the understanding of dynamics in decentralized systems and potentially improve their design process.