Exploring the factors influencing smartphone applications usage: a mixed method study

Q2 Business, Management and Accounting International Journal of Electronic Customer Relationship Management Pub Date : 2018-03-06 DOI:10.1504/IJECRM.2018.10011195

S. Zamani, A. Kazemi, A. Shahin, N. Keshtiaray

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引用次数: 1

Abstract

The aim of this study is to investigate the reasons behind different compositions of smartphone applications chosen to be used by smartphone users. In other words, this research is designed to unveil why different users utilise different portfolios of smartphone applications. For this purpose, a semi grounded theory (GT) approach has been carried out. After the emergence of the core category, more observations and informal interviews have been organised for the sake of saturating the categories and their relationships. Then, structural equation modelling (SEM) has been used to test the relationships among categories using analysis of moment structure (AMOS) software. Findings indicate that the four constructs emerged from the GT phase are mobile connectivity stance (MCS), expectable use, social applications usage and functional applications usage. The results revealed that social application usage affects functional application usage and is affected directly by MCS. Expectable usage strongly affects both social and functional applications usage. MCS has an indirect impact on functional application usage.

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探索影响智能手机应用程序使用的因素：一项混合方法研究

本研究的目的是调查智能手机用户选择使用的智能手机应用程序的不同组成背后的原因。换句话说，这项研究旨在揭示为什么不同的用户使用不同的智能手机应用程序组合。为此，采用了半接地理论(GT)方法。在核心类别出现后，为了使类别及其关系饱和，组织了更多的观察和非正式访谈。然后，采用结构方程模型(SEM)，利用力矩结构分析(AMOS)软件对各类别之间的关系进行检验。研究结果表明，从移动连接状态(MCS)、预期使用(expectations use)、社交应用使用(social applications usage)和功能应用使用(functional applications usage)这四个构式出现在GT阶段。结果表明，社交应用程序的使用影响着功能应用程序的使用，并直接受到MCS的影响。可预期的使用强烈影响社交和功能应用程序的使用。MCS对功能性应用程序的使用有间接影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Electronic Customer Relationship Management Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

1.30

自引率

0.00%

发文量

期刊介绍： The aim of IJECRM is to provide an international forum and refereed reference in the field of electronic customer relationship management (ECRM). It also addresses the interaction, collaboration, partnership and cooperation between small and medium sized enterprises (SMEs) and larger enterprises in a customer relationship. More innovative analysis and better understanding of the complexity involved in a customer relationship are essential in today''s global businesses. Therefore, manuscripts offering theoretical, conceptual, and practical contributions for ECRM are encouraged. Topics covered include: -Electronic customer relationship management (ECRM) -CRM strategy, marketing, technology and software -Custom marketing and sales management -Customer lifetime value, loyalty, satisfaction, behaviour, databases -Issues for implementing CRM systems/solutions for CRM problems -Tools for capturing customer information, managing/sharing customer data -Partner relationship management, strategic alliances/ partnerships -Business to business market (B2B), business to consumer market (B2C) -Enterprise resource planning (ERP) -Supply chain dynamics and uncertainty, supplier relationship management (SRM) -E-commerce customer relationships on the internet -Supply chain management, channel management, demand chain management -Manufacturing, logistics and information technology/systems -Supplier and distribution networks, international issues -Performance measurement/indicators, research, modelling