Travel Intention and Travel Behaviour in the Post-Pandemic Era: Evidence from Vietnam

IF 0.9 Q3 ECONOMICS Organizations and Markets in Emerging Economies Pub Date : 2023-05-29 DOI:10.15388/omee.2023.18.87

Duong Tien Ha My, Tung Le Thanh

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Abstract

Tourism is on the pathway of returning and contributes to the economic development of many countries. Understanding the decision-making process of tourism customers in the post-pandemic context is crucial for a strong recovery of the tourism sector. The paper aims to identify the determinants of travel intention and the link between travel intention and travel behaviour in the post-COVID-19 pandemic period. A total number of 431 questionnaires regarding the individual behaviour of Vietnamese travellers were collected. The empirical results reveal that electronic word of mouth, crisis management, and destination image in COVID have positive relationships with travel intention. Besides, travel intention is positively linked with the customers’ travel behaviour during the post-pandemic era. By contrast, the results do not support the conclusion regarding the relationship between risk communication, the healthcare system, non-pharmaceutical interventions and the travel intention of customers. Finally, the practical implications are included for enhancing a faster recovery process of the tourism sector.

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大流行后时代的旅行意向和旅行行为:来自越南的证据

旅游业正在复苏，并为许多国家的经济发展做出了贡献。了解大流行后背景下旅游客户的决策过程对于旅游业的强劲复苏至关重要。本文旨在确定后covid -19大流行时期旅行意愿的决定因素以及旅行意愿与旅行行为之间的联系。共收集了431份关于越南旅行者个人行为的问卷。实证结果显示，新冠疫情下的电子口碑、危机管理和目的地形象与旅游意愿呈正相关。此外，在疫情后时代，旅行意愿与客户的旅行行为呈正相关。而对于风险沟通、医疗系统、非药物干预与顾客旅游意愿之间的关系，研究结果并不支持上述结论。最后，对加快旅游业恢复进程的实际影响也包括在内。

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来源期刊

Organizations and Markets in Emerging Economies ECONOMICS-

CiteScore

1.60

自引率

0.00%

发文量

审稿时长

20 weeks

期刊介绍： The journal aims to contribute to the development and dissemination of multidisciplinary knowledge on organizations and markets in emerging economies, to increase dialogue among scholars focused on a specific emerging economy or region and to encourage and give an outlet to high quality scholarship, both local and international, to this subject. Organizations and Markets in Emerging Economies welcomes analysis of emerging economies from the perspectives of organizational sciences, marketing, economics, finance and related disciplines. The journal appreciates studies that highlight specificities and patterns that occur in emerging economies and develop new empirical and theoretical knowledge on the subject.