{"title":"Drinking (wine) again: always the same, even in a pandemic?","authors":"Pol Solanelles, Barry J. Babin, David A. Locander","doi":"10.1080/09571264.2021.1971641","DOIUrl":null,"url":null,"abstract":"ABSTRACT The present research explores the role of wine’s social and coping benefits during stressful times (e.g. COVID-19 shutdown). This research operationalizes one factor that captures perceived value from wine due to social benefits and a second factor that captures the perceived value from wine due to benefits that help one cope with anxious times. A research framework is proposed and explored using mediation analyses. Results across two studies suggest that life situations relate to both wine’s social value and need for coping. Both wine's social value and coping value help drive wine consumption.","PeriodicalId":52456,"journal":{"name":"Journal of Wine Research","volume":"32 1","pages":"138 - 160"},"PeriodicalIF":0.0000,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Wine Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/09571264.2021.1971641","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Agricultural and Biological Sciences","Score":null,"Total":0}
引用次数: 2
Abstract
ABSTRACT The present research explores the role of wine’s social and coping benefits during stressful times (e.g. COVID-19 shutdown). This research operationalizes one factor that captures perceived value from wine due to social benefits and a second factor that captures the perceived value from wine due to benefits that help one cope with anxious times. A research framework is proposed and explored using mediation analyses. Results across two studies suggest that life situations relate to both wine’s social value and need for coping. Both wine's social value and coping value help drive wine consumption.
期刊介绍：
The Journal of Wine Research is an international and multidisciplinary refereed journal publishing the results of recent research on all aspects of viticulture, oenology and the international wine trade. It was founded by the Institute of Masters of Wine to enhance and encourage scholarly and scientific interdisciplinary research in these fields. The main areas covered by the journal include biochemistry, botany, economics, geography, geology, history, medicine, microbiology, oenology, psychology, sociology, marketing, business studies, management, wine tasting and viticulture.
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